In this regard, it is important to understand that the personal integrity can be defined as those ethical values that are commonly understood and practiced across the society and to some extent they also reflect code of ethical behavior (Wells, 2011.p. 18).
In the conflict of interest video, Willy Wilson violated the ethical rule of personal integrity. Conflict of interest is defined as a situation in which personal interest and official duties collide and there is little room to justify the position in that situation (Council of Europe, 2008. p.85). In the video, Willy Wilson tried to serve both personal interest and the official duties simultaneously which is tantamount to the violation of the ethical code no. 6 of American Society for Public Administration.
Ethical codes are also developed by the ICMA. Tenet number 10 states that members must not seek favor and this favor can be in the shape of gifts or profits that have been received secretly (International City/County Management Association, 2014).
In the story of bribe video, Mike Peters violates the tenet no. 10 of the ICMA Code of Ethics. Mike Peters is a senior analyst working for NASA. It is a part of his official job description to evaluate and recommend software. While recommending the software, he insisted that the recommended software should be purchased from Peace organization which sold the similar software. Later on, it was reported that Mr. Peters was offered and received valuable gifts from Peace organization and such gifts were only given for recommending purchase of software from Peace organization. In this regard, it is important to understand that if the value of gifts was considerably smaller than the purchase price of software, there were chances that it would have not been termed as a form of bribe. But that was not the case. A higher value of