Using the Wilson Marketing data as the basis for the product development and its features, Pat and Cliff insisted that the product had to be delivered. ➢Using the company profit reports, Pat and Cliff insisted that the prevailed opportunity for the company to launch a new product was the only chance. ➢Pat and Cliff use the profit reports to focus on potential new product development rewards even when the budget for the new product demanded an additional 15% cut across the board. ➢ Kelly’s external redesign had merits to the company and the customers since it offered them a less obtrusive design. Data suggested that such a move would satisfy the unmet customer needs. AcuScan 11 could be made by improving only one feature of the existing product thus mirroring Pat’s argument about the iScanner 1.1 (UOP, 2003). However, the AcuScan 1.1 could have been improved and build upon the existing reputation and quality recognition. Question 7 ➢ Competitors have entered the marketplace (Paul & Elder, 2006)➢Dissimilar expectations about profits, brand, quality and competition coexist within numerous departments. ➢ Kelly’s department now earns the most money for the company because of its role in service. ➢ Kelly’s department would be responsible for the new product development. ➢Pat, Cliff and Chris needed to consider that Kelly’s department had suffered budget cuts and staff reductions.Question 8 Despite the numerous challenges that the company was going through, there was still a room for improvement.
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In the paper “Acuscan Critical Thinking Case Study” the author evaluates an unrealistic vision of the new product, and capabilities of Acuscan Company. The company resources were tied up working to maintain the business while still determining how it would break into the market with new business ventures…
For the purpose of this paper ‘Critical thinking’ will defined using the Yourdictionary.com (2011) definition insofar as the topic refers to the processes used to analyze and evaluate multiple channels of information and practice sound reasoning to guide conclusions to guide behavior.
Summary: Acuscan is looking to market a product in a very short span. Clif O’ Commer is the CEO of the company. He had visioned a new product and wanted more new products towards the end of July. Christ Martonas is the Vice President of Product development and Pat Lambert is the new recruit as the director of marketing.
It is clear from the memorandum that I received that company is currently facing a crossroad situation. Some people are in favor or adopting new technology while others feel differently. On the request of seniors, I have gathered pertinent information about viewpoints of every key person involved so that we can reach some mutual decision or a state of consensus.
our ability to have a good critical thinking, we are empowered in understanding the nature of a problem and eventually finding ways on how we could effectively and accurately solve the main cause of a given problem.
Aside from the importance of solving problems, critical
The aim is to evaluate each article closely and evaluate them in comparison with each other. The paper follows a simple format and flows in a systematic manner. No other source is used to reach the conclusion except the two articles
Pat Lambert argues that if a prototype is installed by August that includes all the features of Operation Optimize, then customers will be thrilled and they will be ahead of their competitors even if the
understanding logical connections between ideas, detecting inconsistencies and mistakes in reasoning, and reflecting one one’s believes and values.
Critical thinking mainly involves a set of skills that a critical thinker has mastered or uses, they include observation,
Critical thinking is also the art of actively and technically conceptualizing, implementing, analyzing, processing and/or evaluating information generated through experience, reasoning, observation or communication. In simple terms, critical
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