External social pressures have both positive as well as negative impact on the ethics of an organization. The social expectations are meant to be given more importance by the company as this leads to better performance or downfall of the company. These social pressures are such that it bounds a company to give special consideration to the expectations of the society in terms of involvement in general community or performing responsibility towards the environment. The positive impact of this social pressure is that it enables a firm to work for a cause and deliver the best of services to its customers. As in the case of 21st Century Insurance where the main focus of the management is to meet the demands of their customers so that they work for the well being of their customers. On the other hand the negative impact of such external social pressures is that it greatly affects the decision making process and enforces the management to take decisions or take certain factors into account which currently was not being planned by the organization. This negative impact has been observed in the case of 21st Century Insurance where it had to implement strategies so as to meet the social expectations.
` The concept of ethical approach is essential in organizational or personal context as it helps to resolve many issues. The major factor of its importance is that it helps to design a framework within which an organization can operate. It even facilitates decision making process through its proper guidance in terms of analyzing what is wrong and what is right. The external social pressures help an organization to understand the expectations of the society and the responsibilities that they have towards the society so as to enhance the overall societal improvement. The decision making process gets simpler through these issues as it enables an individual to understand the