The relationship between media coverage and its influence voters’ perception about political figures.
4. Are the independent and dependent variables identified? If so, what are they? Have the authors considered any alternative or control variables? If so, identify them. Can you think of any variables that the researchers did not mention?
The independent variable in the research is media coverage while voters’ perception on political figure is dependent variable. The authors did not identify control variables in the research. There is no other variable that can be stated.
Yes, the hypotheses are clearly defined but operational definitions have not been given. The measurements were done statistically to identify the biasness in the newspapers selection process since the researchers measured the political atmosphere of a newspaper in two separate manners, the endorsement in the race and the editorial pattern over time.
As Pollock asserts, it is good to use questionnaires when collecting data concerning political trends as this gives the researcher true and viable information. In this research, the researchers used quantitative method to collect data, which helped them to generate trends and extrapolations. In addition, it permits comparison of result in distinct areas of development in various situations. Further, it is easy to influence information in reproducible and consistent way.
Yes, in their observation and analysis, the researchers realized that the distinction in means of photograph favorableness for candidates of same political party and opposite party as political atmosphere of each newspaper was significant statistically.
Type of research design is experimental survey research design where the researchers conducted survey from different media sources in order to answer the research questions. In