By this, he meant being obsolete and getting phased out. This syndrome led to the loss of productivity economically through wages, productivity, standards of living and competitiveness amongst others. He further expresses globalization by saying one may not know how the globe is revolving unless one understood the new globalization system.
The title ‘The Lexus and the olive tree’ is significance in the following ways; The Lexus is a luxurious ultra-modern car and the traditional olive tree is representatives of the current struggle between the effects of the cold war. The inescapable encroaching modernity and the fight by nations to retain their cultural identities without being influenced by the forces of globalization. A Lexus is a luxurious automobile entirely built by a mechanical assembly line whose robotic finishing is used to enhance perfection and quality control mechanisms. The Lexus is an explicit indication of the drive for prosperity. The olive tree is a representation of one’s national culture or identity. The book the ‘Lexus and the Olive tree’ argues that nations are supposed to put emphasis on privatization of their economies as well as adjusting their Government policies to streamline with the global strategies for globalization. The Lexus and the olive tree are elements in the post -cold war period where countries strive on building and developing their economies while other nations are fighting for cultural identity through the cold war. This means that the world is facing two struggles, the urge to grow and prosper symbolic of the Lexus and the feeling to retain cultural traditions and identity symbolized by the olive tree. The balance between following the Lexus as well as the olive tree is quite difficult, and both can’t be adhered to at the same time. Culture and identity conforms one to old age political policies which cannot allow for