When business exists only to make a profit, they will engage in activities that are not ethical, for instance charging unreasonably high prices. Businesses should act or play fairly in their daily operations because it actually maximizes profits. Being fair-minded allows businesses to set prices that are able to help them maximize their individual profits as well as achieving an equitable outcome in their joint marketing channel. This is so because profits and ethics are pretty compatible since the public interest, moral codes and social values normally pose no threat to profit maximization of any business (Mullerat & Brennan, 125).
Businesses and people normally have greater responsibilities in life that is just making money. We need to the responsible for the community as a whole; we need to protect the interest of other stakeholders. We need to embody the spirit of performance in our daily endeavors by exhibiting high levels of integrity in our moral and ethical conduct. In as much as we focus on results (profits), we need to build on strengths, lead beyond borders so as to meet requirements and needs of other stakeholders. Businesses should concentrate on building a healthy and cohesive community because it is for the greater good (Mullerat & Brennan,
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