The author claims that a worker that constantly follows some strict working conditions without any opportunity to express one’s personality and bring it into the product feels like the life has no meaning (2008). The reason is that people need to bring some part of them into the product they make, so they want to use their potential as much as possible. Thus, modern companies often don’t need the workers that want to express themselves, that are active, enterprising, and initiative, because such people can bring problems into the process of production that requires precise instructions followed and maximum of obedience. Although, it is impossible to say that production doesn’t work for people because for many workers their jobs actually help them to express their personalities and apply their skills.
2. In order to justify the production that destroys both personality and human value enterprisers have to change their approach to both their workers and the people who are supposed to use their production. The fact that enterprisers treat their workers as tools of production is the typical tendency in modern capitalistic world. During the process of production, where a worker can’t express one’s personality and use one’s talents, the worker is being assaulted by the process of manufacturing itself and becomes alienated from both the work one does and his life itself where it is impossible for him to get self-assurance. Another aspect of production that destroys human value is actually the results of production and producers’ treatment of those who will buy the product. Buyers are considered to be the objects where enterprisers get their money from. Thus, the only thing enterprisers are concerned about is in what way they can lure their buyers but not how can they please their customers as personalities and equal human beings. In order to justify production and avoid such humiliating