This implies that the two methods are dependent on the data needed by a research and the subject of the research itself. In some cases, both of these methods can be used together.
Pluralistic research is the term used to refer to a situation in which both the qualitative and quantitative approaches are mixed in one research project. The mixture of both of these research methods could result in a number of benefits and also come with costs or disadvantages to the researcher. This paper gives a review of the points of divergence between the two methods of research. Advantages and disadvantages of combining the two methods of research in one project are also given.
From the definition of the two research method, significant differences are. This difference comes from the use of the method. While qualitative methods mainly try to give a justification of a phenomenon, the quantitative method aims at giving the amount of data to support or disapprove a hypothesis. This means that the data that will be obtained in a qualitative research is also of substantively different to the type obtained in quantitative research (Pierce 2008). In ordered to explain a fact or a phenomenon, reasoning is the only possible way to achieve this. The data that will be available, in this case, are descriptions of different processes or occurrence within a phenomenon. In quantitative method, the data usually obtained gives a numeric value of the aspect being measured. This value can be the frequency of an occurrence or the magnitude of a phenomenon. As such these methods vary in terms of the data collected and the purpose of research. While the purpose of the quantitative method id to measure the numeric value of a phenomenon, the qualitative method aims ad delivering the meaning or the reason behind the occurrence (Bryman, 1988).
From this preceding analysis, it is easy to note that the method used in obtaining the data in
Quantitative research method deals with the count of the different variables being measured. In qualitative research, the main concern is on the behavior or character traits of the sample being…
The use of qualitative and quantitative methods in business research is a common phenomenon. In fact, the above methods are considered as most appropriate for the particular type of research as they are already extensively tested in practice, at the level that these methods are widely used in research studies within various sectors.
Qualitative research methods are described by Thomas (1997, p. 31) as ‘methods for the collection, analysis and interpretation of data on phenomenon that are not easily reduced to numbers, or that might be destroyed by any attempt to do so’. Qualitative methods are used in psychology to elucidate in detail a person’s grasp of his world: the qualities can be seen as objective variables (Smith, 2008).
Research in a particular discipline helps us in number of ways. It gives a picture of the actual facts and the circumstances that can affect the subject and study. Research is a separate discipline in itself and needs proper formulation for conducting it.
The author describes Quantitative Research as ‘the method which investigates the why and how of decision making, not just what, where and when’. It was noted that qualitative research presents data in language form which is gathered from the study area. In qualitative research, it is thought that the researcher can learn the most by participating.
The author states that qualitative and quantitative methods’ versatility can be analysed from the fact that “in recent years specialisations such as medical anthropology and medical sociology have relied on qualitative methods to explore issues relating to health, from the micro-context of the hospital ward to the broader socio cultural context”.
Cresswell, the author, introduces these approaches by providing their comparative highlights and salient points. As a practical research guide, Research Design offers “a template for preparing research protocol, a proposal for theses/dissertations and for writing a scholarly research journal articles” (Giddings 2008).
On the other hand, qualitative research methods are methods that permit the research procedures to develop as more observations are collected, and that usually allow the utilization of subjectivity to produce deeper
One of the outstanding differences between qualitative and quantitative research is the fact that it adopts an exploratory nature in a bid to help researchers construct theoretical propositions, while these propositions are tested using quantitative research. Qualitative research is significant in the initial phase of research.
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