According to the research findings, Starbucks has not been left behind and has also joined the campaign to make the livelihood of the people better through the Starbucks Coffee and Farmer Equity Program (C.A.F.E.) practices program. Environmental care and sustainability form the basis of a positive society, a fact clearly reflected through C.A.F.E. This program ensures that the coffee firm outsources its raw materials in a sustainable way that safeguards the lives of the farmers and the environment. Through this program, Starbucks gives back to the community through developing their lives and making them self-reliant and empowered. However, this program does not work in isolation. The initiative works in similar dynamics like the Forest Stewardship Council (FSC) initiative in two main dimensions. First, they both empower civil organizations in regulating the activities of their jurisdictive organizations. More so, they help in achieving line sustainability missions for the people in their areas of operation. This paper compares the two initiatives in terms of the two main areas of similarity in order to know their effectiveness. Both initiatives have hugely empowered the civil groups as regulators in their social responsibility plans. First, they have done so by outsourcing some of the services from the civil groups. Starbucks, for example, has outsourced the carbon sustainability area to SCS Global, which sets the standard for their carbon sustainability limits. SCS Global is also tasked with setting the standards for other sustainability initiatives that are undertaken by Starbucks in order to ensure that the organization is acting within correct limits of sustainability. On the other hand, according to Dacy, Forest Stewardship Council (FSC) has outsourced their initiatives to social groups in the United Kingdom that deal with forest initiatives and school in order for them to help in regulating the level of sustainability that they push into the forestry. Forest Stewardship Council (FSC) has also outsourced to government-sponsored forest rehabilitation centers to enhance the scope of sustainability of the initiative.
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This study will examine the Starbucks Coffee and Farmer Equity Program (C.A.F.E.) Practices program. It also explores the extent to which civic groups (NGOs) are empowered as regulatory actors and the extent of success of the initiatives…
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The complete scenario related to their expansion process and the challenges faced during the course of internationalization have been determined. Conclusively, a few of the useful strategies have been recommended to the company which it could have implemented in their expansion process.
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12 pages (3000 words)Essay
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