Although the company has taken measures of testing all their meat products before release into the market, a much easier and cheaper solution it to get their meat from reliable sources and maintain cooperation in the industry to ensure chances of mislabelling or wrong delivery are eliminated. As Cavalieri (2007) explains, the maintenance of cooperation in an organization can overcome unpredictable ethical issues as potential threat are inhabited from stemming out through dialogue, exchange of knowledge, sharing information in regard to risks and related responsibilities.
Transparency should also be maintained to avoid issues relating to ethical misconduct, being transparent to the market in terms of the processes involved in the processing of products can reduce the impacts of any ethical issues that might arise as the Cavalieri (2007) describes. He states that information is a vital part of market democracy as it allows consumers to make conscious choices in regard. In relation to the case study, to stop cases such as the import of ‘inferior’ lamb, the National Farmers Union should put up a campaign to ensure that transparency concerning the source and the state of the lamb is known to the society to have them decide on what to purchase. The government can also act to minimize such inferior imports at times of plenty in the country by passing and imposing laws against importation of ‘inferior’ products into the country.
Although the issue regarding the sale of ‘inferior meat’ by Tesco can be addressed by the National Farmers Union by passing laws promoting transparency, companies such as Tesco should also be responsive to the expectations and demands of their customers which are consistent with some of the commonly recognized moral principles in the UK. Therefore, Tesco should consider the demand of their customers at the