The classic example of this is Apple Watch that was just recently launched. Apple Watch is not just a regular watch that tells time but could also send and receive calls via iPhone. It also has hundreds of apps (Stein) that could serve as a platform for retail when the technology is harnessed in the future. Thus time will come that wearable devices such as watches will not only tell time, receive and send messages but will also become a store where one can shop from fashionable clothing lines to high end items. In addition to digitizing fashion, the way that fashion will be processed and retailed will also become “greener”, sustainable and ethical. This means that ecologically damaging manufacturing practices will be shun by the buying public and will prefer the “greener” business whose practices are ecologically sound. This means that the use of furs and other materials that came from endangered species will be generally frowned upon by the market in the future. The traditional brick and mortar retailers in the future will not entirely vanished but will just become more efficient. This means that retailers in the future will have more sales per square meter of the store as “In-store mapping and smart navigation will become highly accurate . . . by effectively tracking the whereabouts of the shoppers” (Mehta). It will put retailers in a better position to effectively design the layout of their stores that would make the best route for customers to do their shopping.
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