Social media is highly trendy among college students. According to 2010 research, almost a quarter of students’ time on the web is spent in the social media (Wang, Chen & Liang). Facebook dominates the popularity list of the most widespread social networks, followed by Twitter and YouTube. Globally, Facebook has over 1.55 billion active users, half of whom log in on a daily basis. On average, students spend nearly two hours a day on the social networks. In 2007, a portion of American students who had a Facebook account was already impressive – 92%. By 2008, the number of users reached 99%. Keeping in mind that the service became available only in 2006, this is an amazing statistics. One of the positive sides of social media is that it can be utilized for academic purposes. Being easily accessible, online communities can offer numerous benefits for young individuals, such as providing a virtual platform for sharing thoughts and ideas with colleagues, enabling easy and fast access to academic support, and enhancing computer knowledge and online communication skills. Moreover, students who are shy to present their thoughts in the class receive an opportunity to participate in discussions via blogs and virtual societies. On the contrary, findings in a number of studies suggest that the time spent in social networks is in inverse relation with academic grades (Wang, Chen & Liang). Jacobsen and Forste revealed that over 60% of the students use electronic media while in college, when studying, or while preparing for the class
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Many studies have been undertaken in order to estimate how social networks influence one’s personality, academic performance, political and social activity, physical and mental health etc. This paper will discuss the impacts of social media on some of the major aspects of the lives of modern citizens…
The evolution of social media landscape: Scope and Impact 8 2.3. Impact of innovations in social media on public relations practice 14 2.4. Use of social media by PR in crisis situation: Impact and consequences 15 3. Methodology 19 4. Analysis 24 5. Conclusion 26 List of tables References 1.
Whether it is communicating with peers, promoting a national agenda or raising controversies, social media websites have proved the most useful mediums. The empowerment of the social media and its potential to influence the masses cannot be overlooked. Its contribution to the spread of awareness has only seen an increase since the evolution of the internet and particularly the social media websites.
Examples include Facebook and Twitter. Industrial media include newspapers, film and television, which are comparatively more expensive to own, operate and access than the social media (Kietzmann et al, 2011). Industrial and social media can come together to form a hybrid known as community media, which is community owned.
There are various tools through which information can be shared, and some of the most basic ones are Facebook, Twitter and Linkedln. The biggest advantage of social media is that it is mostly free of cost and highly effective. It is also reachable to a large audience.
However, the impact of these changes in other fields has not been felt or evaluated to give comprehensive results on social media place in society. To ascertain its importance in public activities such as elections, the trends, growth and use of social media must be evaluated in terms of its impact on changing human perception and belief.
To ascertain social media impact in such public activities as elections requires their evaluation as to their impact on changing human perceptions and beliefs. Impacts of social media on US elections can be understood from the technology’s scope that has developed as a form of innovation and has spread through social ties among members of the society.
ia as means of communication. Many activities for example running of businesses nowadays use digital media because of simplicity brought out by rising information technology. The use of digital technology brings about advantages as well as disadvantages to the using community.
There are different forms of social a media and the prominent ones are face book, twitter, Wikipedia, linkedin and Reddit. Public relations can be described as an activity or job where in sequence about the activities of an organization to the public so as to have good image.