Steps the Researcher Adopts Analyzing Data Collected - Dissertation Example

? Methodology Introduction The methodology section in a research report explains the sequential steps that the researcher adopts in analyzing the data collected from the study group (Kerlinger, 1986). As stated earlier, the topic under study has minimal secondary data. The success of the research thus lies on the primary data that the researcher employs. To maximize on this, the researcher seeks to use several data collection techniques with the aim of collecting specific data directly relevant to the topical issue of the study. After the collection of data, the methodology will follow the Sauder’s onion research methodology. The methodology pattern provides an elaborate and specific analysis of the different aspects of the data collected thus providing an in-depth understanding of the relationship between the research variables and the research hypothesis. The methodology model analyses the data as discussed below: Philosophies The onion methodology model approaches research studies by analyzing the most effective philosophy that addresses the topical issue. The topic in this case being a human interest and behavioral, the researcher employs the objectivism and interpretivism philosophies. The two philosophies encourage objectivity since they dictate factual data collection and tabulation of the findings thus developing an evident relationship between the conclusion and the research findings. This way, the recommendations of the study becomes equally objective and accurate interpretations of the information gap that the researcher seeks to address. Approaches The Sauder’s onion model thus proceeds to determine the model of the research, the choice of the model relies on the research philosophy that the researcher decides to use. The two philosophies above work best with the deductive research approach in which the researcher selects his sample effectively to ensure that he achieves an effective representation of the of the population. Additionally, the approach influences the formation of the research questions. This further influences the creation and selection of the research variables. The deductive approach targets a specific population. In this context, the population is the clothes consumers. The research thus investigates the effects of retailers and their influence on the consumers among other motivations. Strategies Strategies follow the research approaches and refer to the plan of action the research intends to use to obtain answers for the research questions. There are several research strategies including experiments, case studies, surveys and action research among others. Each strategy is effective but reliant on the specific goals of the study and the approaches that the researcher uses to carry out the research. Case studies are representative types of researches in which the researcher selects a specific sample to represent the rest of the population. However, the researcher must select ad effective sample the best represents the population a feature that requires the consideration of several research factors. Literary everyone is a consumer of clothes; the choice to use Beijing thus implies that the researcher has determined several factors about the city that makes it the best representative of other global markets and consumers. He thus uses the city and its populace to conduct the study. Beijing for example is one of the most populated cities in the world. This implies that the city has a high number of clothes consumers and is therefore the best representative of consumers (Bottomore, 1998). Additionally, the city is a business hub comprising of manufacturers, wholesalers, retailers and consumers. The city best represent the world consumers since it is metropolitan society with people of different backgrounds. This coupled with the presence of numerous shopping arcades in the city thus makes it the most convenient location for the researcher to carry out the study. Besides the basic factors discussed above, the researcher also considers several personal factors that contribute to the success of the study. Such factors as the location of the researcher and his ability to access the research subjects are equally essential determinants of both the strategy and the research location. It is presumed that the researcher has an adequate understanding of the city and will therefore access all his subjects among other research variables. Choices After the determination of the research strategy, the subsequent step is to choose the data collection method to use. Among the methods are interviews, observations and the use of questionnaires. The researcher may thus choose any or all the methods. Mono refers to a research that uses only one of the data collection methods. Multi method on the other hand uses any of the two methods while mixed method uses all the three data collection methods. The choice relies on the features of the research and the size of the information gaps that the researcher seeks to fill. The research alongside will use the mixed method. The research covers a wide geographical area and a large number of subjects. Additionally, the topic lacks secondary sources of information thus compelling the researcher to carry out an effective study that best represents the consumption patterns of rest of the population. Employing the three data collection method guarantees such as the three complement each other. Time horizons The search uses the cross sectional approach to determine the time horizon of the study. The method permits the researcher to use a wider class of subjects regardless of their age group. it permits the inclusion of numerous variables since it permits the researcher to includes such factors as the age, gender and financial ability of the consumers as some of the fundamental variables that influence the motivation of the consumers. Techniques and procedures: Data collection and data analysis The data collection stage of the research is a key determinant of the success of the study. The primary data collection method used in the resaecrh is expert interviews, a special form of interview with specific information source. In this, the researcher targets experts concerned with the topical issue and asks for the direct and only relevant questions. The topical concern has minimal secondary sources a feature that compels the researcher to rely on the effectiveness of his data collection techniques. Expert interviews thus becomes more relevant as the method seeks to interview pprofessionals with specific and usful information on the research topic. Chilisa, (2012) explains that interviews refer to a process in which the researcher interacts with the subjects and asks them the research questions. The success of the interview relies on the objectivity of the researcher and the nature of the questions the researcher asks. Interviews are effective data collection methods since they provide the researcher with an opportunity to ask follow up questions thus obtaining clarifications on the intricate issues relating to the study (Calhoun, 2002). Additionally, the researcher makes observations of the respondents’ behavior. This way, they observe the respondents body movements and the nonverbal means communication that contribute to the success of the research. Interviews as a data collection method offers the interview unlimited interactivity with the responded. The researcher determines the success of data collection since h manages the entire process. The lack of secondary data on the topic makes interview the most effective data collection method since the researcher requires as much objective information about the consumer behavior as possible. The use of questionnaire is secondary to interviews; most researchers prefer questionnaires since they are cost effective. The researcher develops relevant and specific questions and mails the questionnaire to the respondent who subsequently feels it at his or her convenience before mailing it back to the researcher. In developing the questionnaire, the researcher choices between open ended and closed ended questions (Chatterjee & Hevner, 2010). The two provide the respondents with varied possibilities to share their views on the topical issues. Closed ended questions are more effective as they restrict the respondents to codified answers thus making it easier for the researcher to compute his findings mathematically thus presenting them in tables among other forms of graphical presentations. A combination of the three methods provide the researcher with the effectiveness of each as they complement each other thus enabling the collection of very objective data directly useful in the mathematical computation of the findings (PANNEERSELVAM, 2004). Bibliography Bernard, H.(2000). Social research Method: qualitative and quantitative Approaches. Oxford: OUP. Bottomore, T. (1998). A Dictionary of Marxist Thought. Oxford: Blackwell. Calhoun, C. (2002). Classical Sociological Theory. Oxford: Wiley-Blackwell. Callinicos, A. (2010). The Revolutionary Ideas of Karl Marx. Bloomsbury, London: Bookmarks. Chatterjee, S. & Hevner. (2010). A. Design Research in Information Systems: Theory and Practice. Berlin: Springer US. Chilisa, B. (2012). 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