After the collection of data, the methodology will follow the Sauder’s onion research methodology. The methodology pattern provides an elaborate and specific analysis of the different aspects of the data collected thus providing an in-depth understanding of the relationship between the research variables and the research hypothesis. The methodology model analyses the data as discussed below: Philosophies The onion methodology model approaches research studies by analyzing the most effective philosophy that addresses the topical issue. The topic in this case being a human interest and behavioral, the researcher employs the objectivism and interpretivism philosophies. The two philosophies encourage objectivity since they dictate factual data collection and tabulation of the findings thus developing an evident relationship between the conclusion and the research findings. This way, the recommendations of the study becomes equally objective and accurate interpretations of the information gap that the researcher seeks to address. Approaches The Sauder’s onion model thus proceeds to determine the model of the research, the choice of the model relies on the research philosophy that the researcher decides to use. The two philosophies above work best with the deductive research approach in which the researcher selects his sample effectively to ensure that he achieves an effective representation of the of the population. Additionally, the approach influences the formation of the research questions. This further influences the creation and selection of the research variables. The deductive approach targets a specific population. In this context, the population is the clothes consumers. The research thus investigates the effects of retailers and their influence on the consumers among other motivations. Strategies Strategies follow the research approaches and refer to the plan of action the research intends to use to obtain answers for the research questions. There are several research strategies including experiments, case studies, surveys and action research among others. Each strategy is effective but reliant on the specific goals of the study and the approaches that the researcher uses to carry out the research. Case studies are representative types of researches in which the researcher selects a specific sample to represent the rest of the population. However, the researcher must select ad effective sample the best represents the population a feature that requires the consideration of several research factors. Literary everyone is a consumer of clothes; the choice to use Beijing thus implies that the researcher has determined several factors about the city that makes it the best representative of other global markets and consumers. He thus uses the city and its populace to conduct the study. Beijing for example is one of the most populated cities in the world. This implies that the city has a high number of clothes consumers and is therefore the best representative of consumers (Bottomore, 1998). Additionally, the city is a business hub comprising of manufacturers, wholesalers, retailers and consumers. The city best represent the world consumers since it is metropolitan society with people of different backgrounds. This coupled with the presence of numerous shopping arcades in the city thus makes it the most convenient location for the researcher to carry out the study. Besides the basic factors discussed above, the researcher also considers several personal
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Methodology Name: Institution: Introduction The methodology section in a research report explains the sequential steps that the researcher adopts in analyzing the data collected from the study group (Kerlinger, 1986). As stated earlier, the topic under study has minimal secondary data…
This academic proposal is being carried out to identify the most significant motivators of young adults in the UK fashion industry and the development of an effective model to capture the market of young adults, to study an important component of the fashion industry which has not been given the attention it deserves in the past.
Fashion Industry Overview 4
The UK fashion industry 4
Facts and Figures of the UK fashion industry 6
Research objectives 7
Motivation for research 7
Literature Review 8
Motivation for Research 11
Consumers in the UK and their needs 12
The intention of this study is Customer Relationship Management, or CRM, that has many perspectives and definitions that illustrate its fundamental thrust, that of trying to present a holistic strategy for managing customer relationships by getting to know the customers and their needs better, communicating with them more effectively and trying to fulfil these needs
Proposal for a Descriptive Type of Research
Working Title; The Role of Motivation in Project Management
The interest on this subject stems from personal observation on current trends in the construction industry. Notably, there has been a remarkable shift of motivation factors as the global society dips more into realms of modernity and modern lifestyles.
Of the ‘new world’ economies, China in particular, has demonstrated a strong growth market in outbound travel. Britain is keen to attract the Chinese tourists as they spend three times the amount than tourists from other countries. The UK and China are distinctly different in the cultural dimensions and culture impacts expectations and needs.
UK experienced high unemployment rate since the effects of recession resulted in retrenchments, low demand for products and services, low money supply, stricter borrowing terms and conditions, and relatively low purchasing power due to inflation. Fortunately, the prices of clothing remained low due to thousands of alternative sources of clothing with low cost.
Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner.
As incomes have grown so has the capacity to spend; consumer purchasing power in China has grown. China is now expected to become the world’s largest economy by 2016 while living standards will continue to improve provided reforms are implemented (OECD, 2013).
To gain better understanding about motivational factors that works effectively on the part of Apple’s employees, a research survey study was conducted for this purpose. Based on research findings, among the few motivational factors that works best for Apple’s employees include the need to satisfy their physiological needs, safety needs, social needs, esteem needs, and practice fair treatment to all employees.
Executive Summary Diversity has become an important aspect for organizations in order to gain competitive advantage. Organizations across the world have started focusing on having diversified range of employees and this research study analyzes how the organizations in China use the concept of diversity.
16 pages (4000 words)Dissertation
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