This paper will do a complete summary on the information found in the report done by Goodman and Trussman and hopefully gain some new and insightful knowledge into the problems in proper communication. Communication is the essential concept in regards to any type of gradual change within a company. The philosophy of improving and constructing a more effective business management relationship between employee's and other professionals has long been understood to come directly from proper communication outlets within the establishment of any company. This holds a lot of truth when there is the need to keep the work environment amicable so companies are able to retain the best workers to do the jobs that are required within the business structure. Without this vital tool between management and employee's, there would be a wide variety of problems far exceeding what exist now. These would pose considerable delays in any type of quantifiable progression in change programmes. The article by Goodman and Trussman thoroughly discusses how detrimental good communication truly is. Also, it is introduced how very serious internal communication is if there is to be a correct type of movement of change in programs involving management change programmes. ...
Therefore, it has been evidenced that if there is a flaw in the internal communication areas, which this article emphasizes between two companies, then there will be definite draw backs in initiative changes. Communication is directly relative to employee job satisfaction, so it is found that where this tool is lacking it greatly affects job performance and comfortability of the employee in the work environment. Goodman and Trussman (2004) give a percentile of 50% of employee's claiming that communication t hat is centered internally has been on a negative downward spiral since 1997. Due to this, there is work being done to try and correct the obvious problems. First, better methods definitely need to be implemented and more clear strategies need to be laid out to guarantee the problem areas in communication can be corrected as well as dissatisfaction within an employee's job. Furthermore, by insuring the proper method in which to develop communication as well as the content that communication should hold, are key areas to work and strategize upon in order to solve the equational problems found within communication errors (Goodman & Trussman 2004).
There are three stages that the communication process goes through, but before it can ever get to the initial stage the timing and medial has to be accurate. The three stages that Goodman and Trussman (2004) discuss are unfreeze, move, and refreeze/sustain. Also, strategies have been devised to assist in the various stages of change that management programs go through. These strategies have been depicted in the article by Goodman & Trussman (2004) as ones that offer understanding and improved theories in the areas that generate readiness for change, persuasive communication, active communication and managing or