Urban legends have long been part of the American culture. Jan Harold Brunvand was regarded as the one who coined the term "urban legend" in 1979 in his book review appearing in the Journal of American Folklore.Brunvand also published a collection of urban legend entitled The Vanishing Hitchhicker: American Urban Legends and Their Meanings.In this publication, he acknowledged that "legends, myths, and folklore do not solely belong to so-called primitive or traditional societies," and that "one could learn much about urban and modern culture by studying such legends." Peter van der Linden and Terry Chang describe urban legend as "appears mysteriously and spreads spontaneously in varying forms; contains elements of humor or horror (the horror often "punishes" someone who flouts society's conventions); makes good storytelling; and does NOT have to be false, although most are (The AFU 3)." They added that "urban legends often have a basis in fact, but it's their life after-the-fact that gives them particular interest."One of the most famous urban legends is called Kentucky Fried Chicken hoax which circulated throughout the internet. This urban legend falsely claims that the fastfood chain is using genetically engineered organisms instead of chicken. This, it says, is the reason why KFC does not use Kentucky Fried Chicken in its name anymore. The study, according to the source of the message, was conducted by KFC at the New Hampshire University.