StudentShare solutions
Triangle menu

Community Access Programming - Essay Example

Not dowloaded yet

Extract of sample
Community Access Programming

The BBC Community Programme Unit and its programme Video Nation pioneered one of the most successful community access programming which considerably facilitated the democratisation of factual mass media. Video Nation has achieved significant strides in the propagation of democratic media in that not only did it help lessen cultural stereotypes but it also allowed participation and empowerment of ordinary citizens to control factual media programming.
In the past, democratisation of factual media programming had been thought to be improbable. Democratisation, in this sense, implies a collective undertaking (Dahlgren 2), "joining people from virtually all social sectors to a common cause." Dahlgren contends that democracy is a part of a 'public sphere' (8) where media should highlight the need for citizen participation. Through their access to reliable data from a variety of sources as well as the inclusion of diverse point of views and opinion on current events, citizens will be able to shape their independent views on significant issues which will prepare them for the maximisation of political participation (Dahlgren 9). Dahlgren lists four dimensions to which the notion of 'public sphere' in the media can be applied. These include: media institution, media representation, social structure and socio-cultural interaction. Media institution includes the media's organization, financing and regulation with regards its journalistic coverage. The optimization of this institution is needed in order for the media to achieve democratisation. The most significant consideration here is the absence of constraint on coverage and communication and thus, restrictions by the government or by the media itself on programming are deemed impediments. Media representation on the other hand, refers to how the media treats its subject matter as well as how it portrays and presents its topics (Dahlgren 15). Traditional media has been criticised often for its distortion of facts and information in order to achieve commercial success. As the media is a form of business, it frequently aims at marketing most of its programmes including the ones related to public affairs. It often trivializes even the most important of issues or sensationalises petty events. Clearly, the reduction of this form of traditional media representation must be achieved in order to create a balance between the aims of the media to be able to continue its business and its role to advance participatory democracy.
The fundamental features of social structures, on the other hand, involve gender, race and ethnicity, class or social status. The democratisation of these social structures implies the accessibility of the media within the varying social constructions. Another important issue is the accommodation of the citizens in the lower rung of society in media programming. In democratisation, it is important that citizens from diverse social structure be given power and control on what they want to view or how they want to view certain programmes. This also brings about the issue of socio-cultural interaction. For instance, are the citizens of various class, gender and ethnicity given the chance to get involved in discussions and debates on significant issues Are their points of view on pressing issues ...Show more

Summary

Traditional media is often attributed to as massively responsible for the proliferation of cultural stereotypes and prejudices. Even with its treatment of factual programming, the traditional media has been accused of striving either to sensationalise or to commercialise its representations of facts and real events…
Author : rhett46
Community Access Programming essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Community Access Programming"
with a personal 20% discount.
Grab the best paper

Related Essays

Community Heath Promotion
Health promotion is carried out to encourage the members of the community to adopt healthy living standards by taking measures and precautions to prevent the outbreak of a disease or prevent further transmission and spread of an infection that has been encountered in the community.
12 pages (3000 words) Essay
Television Programming
Introduction Advertising and programming fall under commercial television. Advertising and programming does not only promote the advertisements or the programme that one is watching they also contribute widely in changing ones beliefs mood and attitude about a particular thing or a particular activity.
6 pages (1500 words) Essay
Community Health Nurse Role and Skills Required to Improve Equity and Access to Renal Healthcare for Australian Aboriginal Peopl
The disease results from the gradual and in many cases permanent dysfunction of kidneys for a certain period of time depending on the health status, lifestyle and other factors that affect the individual at the time. It is also called the kidney failure. When kidneys fail to function in this manner, there is an accumulation of wastes in the body; water is not fully utilised; and other toxic materials are not excreted from the body system as should be in a normal case.
10 pages (2500 words) Essay
Community College Issue Paper
Further, in the year 1967 - 1968, the school was restructured as Atlanta Area Technical School and moved to its southwest campus providing facilities to its students. In 1997, the school was renamed as Atlanta Technical Institute and became a part of Georgia Department of Technical and Adult Education.
4 pages (1000 words) Essay
Analyse a case-study of community radio
ng to citizens within a relatively localized area became the apparent solution, for which a series of radio projects over a number of years helped form the foundation for the establishment of what are now called community radio stations. According to the UK Government’s
8 pages (2000 words) Essay
Community College Issue Paper
In 1997, the school was renamed as Atlanta Technical Institute and became a part of Georgia Department of Technical and Adult Education. Later in the year 2000, the name of the
4 pages (1000 words) Essay
Media Programming
Nowadays, media have become an important aspect in the lives of many people. Media enables people to see and hear about various events in the surrounding world. Media is also a source of entertainment through films and music. . Media has other functions, which include educating, passing information, inspiring and working.
2 pages (500 words) Essay
Gipsy and traveller community needs improving access to health care
They have high mortality rates and low life expectancy. These communities also experience high rates of mental illnesses, chronic diseases, and maternal related health diseases. The report concludes that these problems are caused
8 pages (2000 words) Essay
Programming
The third step was Requirement Specification to decide on the input and the output data items such as the year of birth, the current year and the age. The next step was
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation