StudentShare solutions
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

# Attitude Measuring - Research Proposal Example

## Extract of sample Attitude Measuring

A simpler method of assigning arbitrary values, 1, 2, 3, 4, 5 to the
Degree of agreement and disagreement with each statement has also been suggested. This latter method is the more practical since total scores secured on such a basis correlate +.99 with those secured upon the basis of the sigma scoring technique" (Ferguson, Leonard F; 2007).
The Likert scale for analyzing people's attitude to British army's involvement in Afghanistan
Let us apply the Likert scale to analyze people's attitude to the British army's involvement in Afghanistan. It will be necessary to shortlist at least hundred people across different age groups to form the group. We may divide the group of hundred in to three age categories, half of each category comprising women so that result also takes into consideration gender viewpoints.
Thus, we have three categories comprising age 12-19 in the first category, age 20-40 in the second category, and 40 and above in the third and last category. The first category may comprise 34 individuals, the second and third categories 33 individuals each. Women will comprise 17 individuals in the first group, 17 individuals in the second group and 16 individuals in the third group. Thus, the selection of the hundred individuals is fairly well representative of the entire population of Britain. Of course, in case possible, we may increase the group to a thousand to get a better idea about the results keeping the proportion of age categories and women's quota intact.
The format of the Likert's scale may comprise fifteen questions again divided into three categories of five questions each of which the first five questions may involve the background to highlight the purpose...
The researcher aims to use Likert scale because it appears as the easiest and dependable scale. The judging group in Thurstone scale makes it more attractive. However, the Thurstone scale is laborious and error-prone, because too much human activity is involved. In order to cut short the prospect of human error and also to get results more quickly and with lesser error margin, the Likert scale is being suggested. The researcher applies the Likert scale to analyze people’s attitude to the British army’s involvement in Afghanistan. It will be necessary to shortlist at least hundred people across different age groups to form the group. The researcher divides the group of hundred in to three age categories, half of each category comprising women so that result also takes into consideration gender viewpoints. The Likert scale can be analyzed and re-analyzed quite effortlessly involving little time for the procedures to be carried out and evaluated. It is also the ideal scale because of the nature of its exercise. The Likert scale involves a field of study where people can easily change their minds. Thus, such studies do not require procedures that involve too much human effort that can change for any reason the next minute. The researcher then concluds that Likert scale makes it necessary to have adequate preparatory procedures leaving little scope for errors. Once due diligence is applied for framing questions responsible for eliciting answers as close as possible to the desired outcome, Likert scale has no substitute ...Show more
Cite this document
• APA
• MLA
• CHICAGO
(“Attitude Measuring Research Proposal Example | Topics and Well Written Essays - 1500 words”, n.d.)
(Attitude Measuring Research Proposal Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.net/sociology/285102-attitude-measuring.
“Attitude Measuring Research Proposal Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/sociology/285102-attitude-measuring.

## Summary

This research proposal describes the Thurstone and Likert scales dominate attitude measuring tools, that is aimed well-known because of its simplicity and accuracy. The researcher focuses on the analyzing people’s attitude to British army’s involvement in Afghanistan…
Author : sluettgen
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Attitude Measuring"
with a personal 20% discount.
Grab the best paper

### Check these samples - they also fit your topic

The Effects of Sleeplessness on the Brain, Behavior and Mind
Nowadays, however, certain occupations demand long working hours or night shifts. Physicians have to stay awake at night for their 24 hour shifts. People in the field of outsourcing have to work in the night to get in touch with their clients based in different time zones.
5 pages (1250 words) Research Proposal
Rouping participants according to the Transtheoretical model of change will have a positive impact on the participants attitude
Social determinants of aggression often result in violent behavior and acts of violence to hurt somebody. Hence, perpetrators of violence and victims both require interventions to not only alleviate domestic violence but also to promote better interpersonal relationship.
17 pages (4250 words) Research Proposal
The Impact of Seminars/Classes The Effects/Consequences of Alcohol on Freshman Students Attitude toward the Use of Alcohol
In this study, quantitative research approach will be employed and it will involve an experimental design with two comparison groups. Student will be randomly assigned to one of the two groups. Both the experimental treatment group and the control group will take a pretest and a posttest, but only the experimental group will receive the treatment of classes/seminars on alcohol consequences.
12 pages (3000 words) Research Proposal
Understanding Business Benefit Management: Towards an iterative framework for Realizing and Measuring business value of technology investments
It is concerned with defining or articulating the extent of the anticipated benefits and the major beneficiary stakeholder groups, alongside the timescales for realising these benefits (Sofroniou, 2004). Effective implementation of IT management and adept utilisation of its capabilities are taking an integral stance to improve business performance.
5 pages (1250 words) Research Proposal
Smoking Ban in the South
For this body of research, I plan to conduct telephone interviews of randomly selected participants. The questions are extensive as I plan to cover a vast amount of information as a means of gaining insight into predicting community support as any effective ban requires community support.
12 pages (3000 words) Research Proposal
Balanced Scorecard Assignment
“Balanced score card is a concept that measures a company’s activities in terms of its vision and strategies to give managers a comprehensive view of the performance of a business”. (Balanced scorecard, 2008). Strategic
4 pages (1000 words) Research Proposal
Impact of customer loyalty programme on customer perception and attitude towards hospitality brands
The loyalty programs are the reason for the Starbucks to pull the same old customer for repeated time. The hospitality industry is surviving on these loyalty programs as the cost of acquiring new customer is
8 pages (2000 words) Research Proposal
Attitude, behavior, & high quality of customer relationship management influences on the Saudi consumer buying decision
The business firms capable of yielding positive customer relationship gain strong foothold in the market place. On the other hand, business firms fail to maintain positive
10 pages (2500 words) Research Proposal
What are the differences between man and womans attitude towards marriage
Before coming into a marriage, the two parties involved have to agree to further their posterity based on the principles that the two
6 pages (1500 words) Research Proposal
Proposal to determine if standardized testing is an effective method to measure student learning
Despite existing controversy on standardized tests, they were initially developed to measure intelligence for considerations in academic set ups. Harvard University was the first institution,
7 pages (1750 words) Research Proposal
Click to create a comment
Let us find you another Research Proposal on topic Attitude Measuring for FREE!
+16312120006