Political marketing strategies

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Political marketing has turned out to be a worldwide observable fact as parties attempt to copy the market-based approach utilized by Tony Blair to win command for New Labour in 1997. More and more electorates prefer parties like customers choose commodities, and this paper looks at how some political parties have been able to take advantage of on this to get support.


This paper will therefore investigate the prospective of political marketing and its use by Blair in the above-mentioned years so as to enable consideration of these inferences.
In UK, Political Marketing has fascinated ever-increasing interest from politicians in recent years. That which does survive has been persistent on the use of marketing in election campaigning, which even though significant, limits discussion to just one feature of a party's actions where marketing can have the power. Moved to parties, marketing can be used in making a decision what strategies to implement and what organizational arrangement to employ. More significantly, it has been used by British parties, most recently in the lead up to the 1997, 2001 and 2005 general elections.
The mounting significance of professionalized communication is patently obvious in lots of the main Western democratic systems. The pioneering Conservative Party campaigning endeavour of 1979 is now and then mentioned as a 'cut-off point' in the development of the phenomenon in UK (Dominic Wring, 1996). Outcomes of that particular election established a very important part in the relevant triumph of both the agency and client organisation. ...
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