The essay brings out arguments favoring internet gaming and video watching culture by various people and provides arguments countering the arguments of others. Also the essay throws light on the past culture and habits of youth in India.The essay is a trumpet call for the youth and internet users who get addicted to internet gaming. The essay forays into the advantages and disadvantages of internet gaming and video cultureMicrosoft India launched its otherwise famous “Xbox Live” in India on November 5, 2007*(“Microsoft India to Launch Xbox Live on Nov.5”.BS reporter, Tech world, Business Standard, Friday, 13thMarch, 2009, Mumbai Edition). Xbox Live, a famous internet gaming software that otherwise provides other facilities like videos of films*(“Microsoft India to Launch Xbox Live on Nov.5”. BS reporter, Tech world, Business Standard, Friday, 13thMarch, 2009.Mumbai edition) is very popular among youth across the world and naturally the system savvy; internet crazy Indian youth were lured to it. There are nearly 3.3 million active internet users in the rural India*(Rishi Joshi, “Growing number of net users in rural India”, Hyderabad, Business Today, Jan.22, 2009, Hyderabad edition) who browse internet either regularly or once a week in the least. With such huge market potential it is no surprise that Microsoft is aiming to gain a huge chunk in the Indian market*(Pragati Verma,“We are building muscle in core areas”, The Financial Express, Wed, Mar.11, 2009, Hyderabad Edition). ...
internet games and to watch videos, it is observed that many working people of various cadres and ranks during their leisure hours login to internet to watch videos of latest English or Hindi hits or watch item numbers of popular movie stars instead of going to a caf for a cup of coffee with colleagues or friends. In one way this new culture has radically reduced the hazard of grapevine*(see appendix #1)( Human Resource Management, Strategic Human resource management, ICFAI center for Management Research, August,2004, P.56) if we wish to call grapevine an organizational hazard, but on the other hand the new trend has stolen the spirit and life of informal office atmosphere.
Exchange or sharing of food items from lunch boxes is missing in many offices. During a recent visit to a software company in Hyderabad I observed that during lunch time also people are sitting in their respective cabins, glued to their computer screens or laptops, busy chatting with friends or watching latest trendy films on internet.
Xbox Live - a boon or a bane:
During my last visit to ICFAI Business School*(see appendix #2), a premier management institute offering courses in management studies, I was surprised to see youngsters sitting in the corridors or on the grassy lanes, the entire compound is covered with lush green grass, a very pleasant sight to watch, glued to their laptops and fiercely typing or rocking, listening to music in utter silence, there is barely a whisper.
Many of them feel that the availability of software such as Xbox Live actually makes life easier for them. They go through a busy schedule from morning to the dusk and internet games or movies give them a welcome break. Also they feel good after a terrific gaming experience; according to them it gives them the right