This specific type of drinking behavior has been identified in the literature as binge drinking and includes the extreme use of alcohol in short periods (Murgraff, White, & Phillips, 1996). Current approximation discovers that about 44 percent of college students are resulted to be involved in binge drinking behavior (Torr J.D., 2002). Excessive drinking is a severe problem found in numerous colleges. To tackle this problem, study has swung towards knowing why college students use alcohol at height well over secure limits on sole drinking occasions (Murgraff et al.). More particularly, there is a requirement to recognize the social-cognitive signs related to excessive drinking among college students. Youngsters drink alcoholic beverages for fun and fashion purposes but afterward they get addicted to it. Students being the most important part must be kept away from drinking and drug addictions. These habits are changing their attitudes towards their family, friends, studies and responsibilities. They are creating a severe risk to their lives and future.
Annabel Boys, John Marsden and John Strang carried out a study to investigate the major reasons behind children alcohol consumption habits. They found out that 96.7% children drink while hanging out with friends and parties to enjoy those moments of life, 96.4% drink to become intoxicated, 86.8%to get rid of depression and mental stress, 88.5% adopt it from the surroundings and 88.5% to enhance an activity (Annabel Boys, John Marsden and John Strang). They also concluded that the usage of alcoholic drinks varies by the age of children and that gender also plays a vital role in its consumption.
The report of Padraig Flynn, EU commissioner, presented a report "Alcohol problems in the family". The report concluded that Alcohol consumption of a child is deeply associated with the family background of the individual. Children, who face ignorant behavior of their parents, are more likely to involve in substance abuse than others. Moreover, the report also concludes that children take inspiration from their parents and elder family members; hence if the family of a child is involved in alcohol consumption the child is at a more risk of this addiction. The report further discusses the problems generated by alcohol consumption and its long lasting effects. It states that people who are highly addicted to alcohol consumption do not harm themselves but also people who are associated with them including their spouses, children, parents, friends and other family members (Alcohol Problems in the Family).
Dunn and Goldman state that the use of alcoholic drinks also depends on the expectancy of individuals. Those adolescents who take drinking as an enjoyable practice are more probable to consume alcohol than those who do not (Dunn & Goldman, 1996). Lang & Strizke also declare in their study that expectancy influences the drinking habits of adolescent specially of those who are entering in their adulthood (Lang & Strizke, 1993). Dunn and Goldman in another study declare that children normally have negative views about alcohol before the age of 9 and their views convert from negative to positive by the age of 13. Their views can be controlled by proper guidance from their elders (Dunn &