With the radical change in the viewing patterns, the commercial programs have made at least a majority of the viewers, slaves to the unworthy programs with no content and value. On close observation it may be found that most of the time the viewers just use their remote controls to surf the various channels, without really being absorbed in any of the programs being beamed over the number of cable TV channels. This shows the general dissatisfaction among the normal viewers about the quality of the programs they watch; but still they would continue to do the 'surfing' instead of watching some meaningful programs which add to the intellect of the people concerned. No amount of technological advancement in the commercial as well as public broadcasting has changed this attitude among the viewers. By public broadcasting this essay denotes the news/public affairs TV productions including educational programs which have been invaded by the so called commercial programs. With this background this paper attempts to present an analytical report on the contradiction prevalent in the US ...
He used these words to stress his point that unless the television programs incorporate a high content and quality in their programs, the programs will become a vast wasteland. He observed even at that point of time the programs were a "procession of game shows, violence, audience-participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western badmen, western good men, private eyes, gangsters, more violence and cartoons. And, endlessly, commercials--many screaming, cajoling and offending. And most of all, boredom" (Newton Minow 1961) He called upon the broadcasters present to have an idealistic view of producing the programs with content and quality so that the programs of some value to the society.
3.0 Viewers' Behavior:
Ballamy and Walker have coined new terms like Zapping, Zipping and Grazing to describe the viewer habits in their book 'Television and the Remote Control: Grazing on a Vast Wasteland'. These terms are used to present the different behaviors of the viewers in segregating the useful contents of the programs from the unwanted and useless addendums to the programs. These viewer's behaviors greatly describe the quality of the contents and value of the programs and also gives rise to questions on the intelligence level of the average American Television Viewer and their rationality.
4.0 Why Public Broadcasting is essential
The aspects that distinguishes the commercial television programs with the non-commercial programs which we termed as 'Public Broadcasting' essentially are the underlying the purposes of both the program contents. While commercial programs