It is adaptable with the new computer programmes thus making work flow without impediments. Its availability in video has enabled it to capture attention of the public more easily, with its main disadvantage being that its spending has not been well articulated all over the world despite its significant use in this era.
In terms of the design industry, the video game industry has seen it be able to produce 3D animation games that have a high virtual representative ness of the real world. The music industry has benefited in terms of synthetic sound production while put to a demerit at the same time from increased piracy from new media. The transport industry has modified its vehicles to be safety oriented while the web design industry has expanded social relations beyond boarders but discredited due to pornographic sites that erode morals of minors and the society in general.
New media is a recent term that has come to be used in reference to the digital world more so with reference to computers in information and communication technology. It is a product of the twentieth centaury that saw its evolutionary roots from analogue technology. It has characterized relations of this era by making globalization a popular topic. Trade between people and organizations in far geographical locations now takes place by just a touch of a button behind the comfort of ones personal computer via the internet.
The incorporation of new media in to the society inform of a globalized world tends to bring in threats into the moral social set up as indiscriminate receivership of information in the internet becomes difficult to control exposing people to different unethical practises.
A research done by Millward Brown agency in the UK relayed information to prove that new media can give maximum impact to observers of its advertisements. Millward is a mobile phone marketing organization that under took the first study to ascertain the significance of mobile phones in advertisement. Advertisements were sent to mobile phone users in the UK and measure the impacts it had on the people who received them. The research came up with the findings that the branded advertisements effected 32% awareness on the people approached. It further indicated that 22% of the mobile phone users who received the advertisements were willing to buy the products should they go to the markets. The research measured these opinions from about 600 male consumers between the ages of 16 to 36 over a period of 5 weeks during the air of the advertisements. The study concluded that single advertisements strongly increase advertisement awareness and probability of purchase. (Brown, 2008)
Another research done in the US showed that about 93% of people who pass digital billboards tend to remember them while only 41% remember analogue billboards.
New media is advantageous in the sense that it is dynamically flexible. New media and its application in the advertising industry has enabled the alteration of messages within no time unlike static messages. This has enable quick time marketing implementation that has seen profits of many organizations that have envisaged the use of new media in advertising their products, prosper. The unlimited amounts of messages that can be sent using new media via the internet has also made this advanced technology in communication be appreciated as advertisers can relay