People with different attitudes tend to regard different aspects of an issue as salient (Richard, 1986). For example, a smoker would opt for mental relaxation, pleasure and relief, whereas a non-smoker would be more concerned for their health and well-being. To change this attitude of people, health practitioners have come up with health promotion campaigns and schemes.
Health promotion is basically an education that is imparted to people, so that they can maintain their health and develop a healthy lifestyle. According to Keith Tones (2001), health promotion is an essentially contested concept: it means different things to different people. Since health itself is a multi-dimensional notion-open to multiple interpretations-it is unsurprising that the definition of health promotion is itself problematic. As per Donald J (2004), the roots of today's health promotion and wellness programs lie in the Industrial Revolution. The creation of large factories meant that thousands of people were brought together in congested, unsafe worksites located in congested unsafe cities. The inhumane conditions gave rise to numerous labor laws and worksite programs. However, the ascendance of technology in health care caused costs to escalate rapidly and making health care accessible to all became an important goal of providers.
But, generally people don't have much of a positive attitude towards health promotion. Major campaigns and advertisements have been launched to create awareness among people about the major health problems that they face.
Unfortunately, majority of the public consider these health promotion schemes to be time consuming and a wastage of monetary resource. The approach towards health promotion has never much been in the positive side. This mind-set is clearly visible in a major issue such as smoking. Thousands of campaigns, promotions, awareness programs have been created all over the world to make people understand the danger that smoking poses, but, still each day a large number of people become smokers. Every single person is aware of the life altering affects of tobacco and nicotine.
Smoking is considered as fashionable and elegant by adults, whereas, for teenagers it guarantees acceptance and popularity among peers. Though people know the repercussion of smoking, the desire of approval, and the fear of rejection in social groups, causes the individual to neglect the health risk. Many smokers claim that their habit helps them to relax, but there is no doubt that smoking is harmful to health and has a detrimental effect on athletic performance. As mentioned by David.J.Gilbert (1995), the social aspects of smoking reduce social anxiety, and its ability to reduce muscle tension produces relaxation and counteracts the distress associated with a variety of negative effects.Therefore, with the craving of acceptance and relaxation for a stressed mind, a single cigarette a day eventually turns into multiple packets.
It is very necessary to help such people change their attitude towards the menace of smoking, as this is the wrong approach of earning acceptance. If they follow this path they might loose their loved ones, their peace of mind, their joy and possibly their whole life. Smokers pose a risk not only to themselves, but to everyone