Global Media Market

Masters
Essay
Sociology
Pages 12 (3012 words)
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The United States based media conglomerates have a leading position, if not dominant, in the global media market thanks to an existing state of equilibrium constituted by political, cultural and economic factors. The United States companies in general and the media conglomerates have major acquisitions and shares even in the distant markets…

Introduction

Yet, the synthesis between the local and the global in content has become the order of the day as it is successfully adopted and implemented by the United States based media conglomerates.
Since media plays a vital role in the cultural lives of millions of people and the fact that media sector is by and large controlled by American interests, there have been arguments in favour of the idea 'cultural imperialism'. Although the central postulate of cultural imperialism thesis remains valid due to the lopsidedness in the global media market, the so-called cultural imperialism through the American cultural products cannot be seen as one sided as the theorists of cultural imperialism perspective understood it to be. In the light of the recent developments taking place in the media sector, especially the regional media in the developing countries and the changes bought by the new media technologies, this paper intends to examine the case of United States based media conglomerates and their role in what is happening around us. ...
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