StudentShare solutions
Triangle menu

Mass Media Master - Essay Example

Not dowloaded yet

Extract of sample
Mass Media Master

Media influence begins at a very young age and advertisers are quick to utilise this factor. There is little doubt that when the local brewery advertises on Saturday afternoons that they are not just selling beer, they are grooming the next generation of customers. According to marketing researchers Maher, Hu, and Kolbe (2006), children as young as 6 years old are able to recall television advertisements with a 90% accuracy rate after seeing a commercial (p 31). At this tender and impressionable age, advertising can substantially influence a child's future willingness to drink or become engaged to a product's branding. Any producer that may have an agenda can just as easily sway them politically or socially.
While some media outlets use sensationalism to attract attention and sway ideas, advertisers have been using sex to sell products for years. If the media did not have the power to sway opinions and preferences, the advertising business would not be the multi-billion pound business it is today. Getting to the consumer's feelings means portraying a relationship with their culture and becoming more acceptable. Getting to know the culture and what makes it react prompted one ad executive to remark, "Find out why people join cults and apply that knowledge to brands" (Goodman & Dretzin, 2004). Frank Luntz, political advertising specialist says there is nothing in his ads that is about political substance. He says, "Everything in here has a relationship to pop culture" (Goodman & Dretzin, 2004). The advertiser's vehicle to success is getting the culture to connect with the brand without knowing the product, and if it didn't work they would find another way to do it.
Selling fashion and pop culture is driven by the media. People do not buy fashion; it is sold to them with hard sell tactics. The sexual norms that are linked to the fashion are also purveyed upon the unsuspecting public. While boys' magazines tend to focus on sports and male activities, girls' magazines portray "an ideology drawn heavily from their cosmetics and other fashion advertisers' agendas" (Brown, 2001, p.45). This puts popular magazines such as Seventeen in the position of informing girls on how to be attractive to boys and their articles are much more likely to have a sexual theme. Teenage girls become obsessed with trying to attain the perfect sexual body and image as dictated by advertisers.
For teenage girls magazines may be one of the biggest influences on their fashion, culture, and sexuality. While critics denounce the damage that unrealistic body image portrayals convey on young women, these media sources also provide a positive service. In a sampling of 83 male and female participants from 4 major US cities, it was found that teenagers are reading more than just the racy stories. Participants reported seeing numerous articles in magazines dealing with reproductive health issues such as AIDS, HIV, condom use, birth control, and pregnancy (Brown, 2001, p.177). They cited the feeling of confidentiality they felt when consulting a magazine and considered it a credible source. As much as the media can push people to violate their own ethics, it can also promote an atmosphere of trust.
While magazines have influenced sexuality, video games have influenced other aspects of social values. Their influence on children has been ...Show more


We simultaneously watch television as we surf the Internet and read the evening paper. Advertising blaring from a radio or screaming from a billboard bombards us. From the time we wake up until we close our eyes at night, we are inundated with the media. It conveys information, educates, promotes products, and sells lifestyles…
Author : hhahn
Mass Media Master Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Mass Media Master Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis Essay for Mass Media
It is worthwhile to mention that print and electronic media have recorded tremendous growth in last 50 years, which is mainly attributed to changes in strategies, new inductions and innovations such as coverage to dramatic events, placement, timing and volume of news article, inclusion of material that directly relates to and meet public’s interest and others etc.
4 pages (1000 words) Essay
Mass Media Essay
Mass media is term used for a type of media that is approachable by a large group or number of the population of a particular nation. The audience of the mass media is very larger in size and they can easily reach and view the contents of the media. The definition of mass media is given below,
12 pages (3000 words) Essay
Mass Media paper
This exchange has the potential of affecting the thought process, attitudes and the behavior of masses in almost all walks of life. Political field is no exception. Today mass communication media has almost saturated the industrialized world. Today media follows the publics everywhere.
2 pages (500 words) Essay
Mass Media
Ironically, in this age of information revolution the audience has also become a part of the consumer calculation with media advertising and cultural studies defining their audiences of journalism, fiction or popular media genres as target groups. The marketing views them as consumers of media products and target groups of advertisements, or as potential consumers for their products or services and its ultimately is about selling an idea.
6 pages (1500 words) Essay
Media and Society Master Essay
As Marshall McLuhan so aptly put it" the medium is the message" and he even suggested that the mass media was becoming a "global village". Journalism too is a medium which is used by different forces in order to portray the external environment which affects all of us in various ways.
8 pages (2000 words) Essay
Media Master Essay
Objectification theory associates patriarchal and capitalist ideologies with 'male' technologies and unconscious pleasures. Related ideas include the gaze, stereotyping, commodification, spectatorship, and the learning of gendered roles." The purpose of this essay is to explain how '10 Years Younger' is an example of the objectification of women rather than the celebration of women.
6 pages (1500 words) Essay
Digital Media Master Essay
In the final draft of the episode, only two characters are animated by computers and the CGI setting is little more than a green grid and a few rudimentary objects; as he first enters the alternate universe represented by CGI animation, Homer Simpson says "this place looks expensive.
8 pages (2000 words) Essay
Mass Media
The coming together of different media has led to the merger of an astounding variety of media networks. This has in turn resulted in the emergence of the mass media as a public space wherein the masses can not only interact but also express their individual opinions.
10 pages (2500 words) Essay
Mass Media High School Essay
In view of the impact of mass media on the opinion of general public, heavy responsibility is placed on the shoulders of those individuals who are at the helms of affair in deciding about the quality of information to be disseminated. This paper will lay down the importance of the issues in an election campaign and how they should be presented to the audience so that they can take a correct decision.
2 pages (500 words) Essay
Mass media
Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects,
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation