It is a way of telling people the truth about the product, in comparison to an advertisement that gives you guarantees public relations focuses on gratis. So it aims to manage and influence people's way of thinking so that they can bring out the behaviors that would be in line with organization's objectives. When they are able to make the change in behavior through persistent persuasion, their job is done.
In today's world, many organizations workings depend on day to day transactions, decisions are made with very little and ambiguous information as there is no time to waste, therefore they present high risk and great impact on the lives of the people and have high chances of getting into major crises. Due to these factors the chances of an organization to get into trouble or to miss out on an opportunity or even having negative impact that are three folds. at a time like that an organization that is not prepared lacks skills of communicating with its customer, misinformed and lost employees, uninformed and uncomfortable spokesperson, all are capable of doing tremendous damage to the reputation and goodwill of businesses or even the entire industry with the help of the ever-intruding media and unaware consumers. With strong motivation and effort towards good public relations, a company can save itself from a lot of time, money and embarrassment.
Television is one of the most important sources of entertainment news and information for us. It plays an important role in shaping the behaviors and changing the perceptions of the viewers. The image that the films and television portrays of women is of two type, either she is a damsel in distress, waiting for a man to rescue her from her miseries or she is an unintelligent show piece used for her appearance rather than brains, seldom we see women as being the powerful intelligent minds who lead the men, even when this is there, women usually are playing a negative character. They are either beautiful or intelligent but never both. Women are mostly used as sexual objects and are used to lure people, especially men (sometimes women too, especially for beauty products and weight loss products) into buying products. (Helen Ingham, 1995)
Although this scenario is changing and women are being given stronger roles, it hasn't had the kind of impact necessary to remove the impression of women that has been set like an impression in the minds of the people.
This has to a certain extent undermined the image of the industry because in order to take someone seriously, people have to develop an image and create an environment where people can see both men and women as equals. This means that areas such as Public Relations and other Promotional activities to be taken seriously, the role of women has to be redefined.
Mariah Riley wrote in her research article "Women: Female roles still distort reality" "Feminists have always recognized the power of the media to control women's lives. In the l880s Susan B. Anthony wrote, "Just as long as newspapers are controlled by men, every woman upon them must write articles which are reflections of men's ideas. As long as that continues, women's ideas and deepest convictions will never get before the public." "Contemporary feminists