Modern society is interconnected on different levels. Ventures and businesses shifted from domestic and national markets to other markets globally thus increasing the mutual connection of different markets. Advantages and disadvantages of globalisation is a question high on the agenda today. Proponents of globalisation emphasize on upgrading of developing countries living standard through employment and technological innovations. Opponents claim that national sovereignty is lost under pressure of 'global monsters'.Globalisation influenced not only development of international trade, but also cultural exchange. Nevertheless it is undisputable that globalisation allows wider interconnectedness of markets and opportunity for consumers to buy a greater assortment of goods and services. Unfortunately reap fruits can not all the parties involved. Intolerant behaviour of multinationals absorbs developing businesses through unlawful actions and measures like in the robber-baron age.Ethics of globalisation depends on different economic, social issues and in making an attempt to discuss this phenomenon, we'll try to make a brief overview of globalisation itself and then project our discussion on marketing area on the example of BAE plc. Process of globalisation will be discussed in terms of variety of institutions, conventions and norms in order to define relationship between ethics and the market globalisation (Machan, 2001). On the one hand globalism leads us to a single society. Nevertheless globalisation lies in terms of various interconnected societies which are different due to their domestic institutions, laws and norms. The real question is whether globalisation can be ethical if the latter operates between and across societies rather than within a society.
Dunning (2003) claims that outcomes of globalisation can vary from 'brutal' to 'utopian', but what is more important is the extent to which global corporations can be associated with medieval barons and commanders; or whether this imitation will be reformed at the global level as the global economy turns into a utopian state in which different co-operative and innovative post-national institutions appear to successfully transform the world. Consequently understanding the scope of globalisation ethics of a global corporation can be problematic (Sullivan, 2002). This field is characterized by such concerns as corporate management, accurate accounting, fair labour payments and environmental issues. Thus our research is made in terms of aforementioned concepts on the example of BAE plc. This corporation was chosen not in vain, but due to the fact that their ethical issues were recently updated and level of globalisation was modified.
BAE Systems: Company Description
BAE Systems headquarters in the UK and is a premium contracting and systems incorporation company providing potential across the land, sea, air, space, and command and control sectors (BAE Systems). In accordance with average statistics BAE Systems international markets produce annual sales of some 18,260 million U.S. dollars and employ world-wide more than 90,000 people (BAE Systems). Furthermore in accordance with Hurst (2004) and his study ethics indicators of BAE failed in compliance with their "a stand alone CSR report", which lacks four business ethics policies and discusses only their corporate