It also has forums and news features. The cover price of the magazine is at $30 for annual issue. The magazine publishes up to 500,000 copies in print for its first round of circulation. The redesign and strategic changes of the magazine in its newly launched form seem to be largely due to the target readers who are upscale affluent young men in their 20s or 30s.
"Details Magazine has been freshly redesigned and written for real men living in the real world. Each issue will satisfy the need for advice on fashion, love, women and careers. This is the new magazine for intelligent men who can process more than pretty faces and fast cars. Details offers in-depth exclusives with favorite artists, actors, and musicians, honest looks into men's fashion, and a month's worth of random facts, tidbits, and stats that will keep you in-the-know!" (magazinecity, 2008)
The description of Details in certain parts of the web and in its advertising features emphasize that the magazine has undergone transformation and has become a living guide for today's intelligent man. It has projected itself as a different type of men's magazine that seem to go beyond scantily clad women and video game reviews. Details magazine focuses on bringing in depth features on relationships, fashion and careers and prides itself in being a complete men's magazin