Producers and retailers need to improvise their own ways of meeting the consumer's wants so as to keep their businesses moving.
People rate movies, music, and books differently depending on the rate at which they read books, view movies, or listen to music. There are those individuals that watch the movies regularly and those that watch them occasionally. These individuals affect the movies that are sold by different distributors in the town. Earlier in time, advertising companies used to display those books, movies, and music that they felt would touch customers and those that the customers watched, read and listened to frequently. Advertising priorities were also given to those books, films and music that they felt were demanded by customers the most. When a popular product is released, individuals were likely to converge at places where they are used to obtaining their items in search of the new product. Very many people are influenced by their friends and you will more likely find them watching those movies that their friends have watched, reading those books that their friends have read, or listening to the same music that their friends listened to. ...
With the introduction of the internet, the patterns have however been changed whereby individuals can now view their favourite movies, music, and books over the internet. A graph of sales against products produces a long tail in the demand curve when these products are viewed over the internet. This is especially in a case whereby these products can be digitised because the cost of distribution is minimised to zero since they can be watched over the internet. In addition, the space that online movies require is negligible compared to the space that a physical distributor would require to store the movies and music files. The internet allows an individual to look for a product that better suits his or her interests and this is likely to make the tail in the demand not only to grow longer but also fatter.
Analysis of the Questionnaire
The answers from the questionnaire indicate that occasional film goers will rate popular movies highly. All those individuals who indicated that they watch movies at durations of more than two weeks also indicated that the movie they watched was referred to them by a friend and they bought it from the shop. The individuals also got satisfaction in this movie that was refereed to them by a friend. Most of them also indicated that the last movie they had watched had satisfied them.
For the regular film goers who indicated that they watch movies at durations of less than one week, they rated popular movies lowly. From the data, these popular movies were gotten from the internet and didn't give much satisfaction.
Concerning the obscure movies, occasional viewers indicated that they didn't get satisfaction from watching the movie while the regular viewers indicated that they got maximum satisfaction