The articles that serve as my reference in this subject matter will show the impact of cultural diversity in the works of the designers in today's society.
In media, the practice of broadcasting in different areas varies depending on the promotion of cultural diversity. The Broadcasting Regulation and Cultural Diversity is a network of regulators that aims to promote cultural diversity within media particularly on broadcasting. To understand the concept of cultural diversity UNESCO Universal Declaration on Cultural Diversity presents a series of principles and aims instead of defining it. The principles include:
Cultural diversity in the context of art is the same with the media context. Represented in this context is the pluralism of groups and society. Art are affected by the way people think, belief and act. The culture of every society greatly affects the outcome of what they are doing. Cultural diversity has been defined as the representation, in one social system, of people with distinctly different group affiliations of cultural significance.
In the research work done by Major Molly Moon about cultural diversity, he defined cultural diversity in primary and secondary dimension. According to him primary dimensions are being age, ethnicity, gender, physical abilities/qualities, race, and sexual / affect ional orientation. This dimension shapes our basic self-image as well as our fundamental worldview. The primary dimension has the most impact on groups in the workplace and society. The secondary dimensions include educational background, geographic location, income, marital status, religious beliefs and work experience. Secondary dimension impacts our self esteem and self definition. Sometimes secondary dimension will have as much impact as the primary definition. (Moon, 1997).
Before a designer can make a perfect design on the web, he must first distinguish who will be his audience. They maybe of the same age, ethnicity, and geographic location but their culture differs a lot. The preferences and predilections of different culture may greatly differ. These observations only begin to demonstrate the conundrum underlying the design of an appealing global Web site. From a
management perspective, the importance of understanding the impact of cultural rifts on Web site usability is grossly underemphasized. ( Cook, Finaylon, 2005).
Cultural Diversity in the Context of Art
The impact of cultural diversity in the designers work is evident in the outcome of their design. In the context of art, their culture and beliefs is evident in their work. In the Scottish Council, they are committed to the creation of a depth of culture, which can truly lift the human spirit. Cultural diversity help the council understand the views of different ethnic group. The result of their art focusing on the cultural diversity resulted in much deeper meaning. The designers should consider the cultural diversity of every nation that is involved in the change. In the Scottish