No amount of research or planning, for example, can rescue an organisation from the consequences of its own poor performance and in order to analyze the main problems, effective communication is the main key to assess performance of its staff. While communicating with respect to planning and evaluation organisational decision-making process requires to have clear goals and objectives. (Austin & Pinkleton, 2001, p. 4) Unclear objectives lead to confusion.
Vague or unrealistic assumption or false expectations also cause communication gap due to goodwill of a company is at risk. A customer may send a note that she is not interested in the deal, whereas the manager has started working on it.
According to Weirich & Koontz, "Semantic distortion can be deliberate or accidental. An advertisement that states, "We sell for less" is deliberately ambiguous, which raises this question less than what" (Weirich & Koontz, 1994, p. 548) This barrier may result in loss of clientele if not handled properly. A communicator must be specific and clear about the details while presenting or communicating to the receiver.
Poor communication can cause many problems in the workplace, which if unattended, can cause the organisation towards loss. So it is necessary to be a successful communicator not only to avoid company's loss, but also to secure one's job. Communicational barriers can be overcome by adopting the following practices:
1. A good communicator is not only a good speaker, but is also an effective listener so the
message should be well structured to be understood by the receiver. This means the sender must be clear about the aims and objectives of the message.
2. Unnecessary technical jargon must be avoided.
3. Communication planning should be done in an organized manner in which all the people of the department should be encouraged to participate, an open suggestion system should be adopted free for other people to examine and evaluate analysation of the message.
4. Communication is complete only when the message is understood by the receiver, according to Weirich & Koontz, "One never knows whether communication is understood by the receiver or not, unless the sender gets feedback." (Weirich & Koontz, 1994, p. 554). So, questions should be asked in order to receive the feedback necessary for avoiding any future conflict.
5. Non-verbal cues should be paid attention to. Facial expression is the part of that non-verbal behaviour which consists of ten percent of the overall communication process. (BBC, 2006a) Among facial expressions, 'Kinesics' and 'Oculesics' deal with facial and body expressions such as eye movement, winking, eye contact etc. According to Lamb, "during interpersonal communication, facial movements, eye contact, distance, touch, posture, and gestures radiate messages continually between the speaker and listener during communication, and may greatly outweigh in importance