Upon accepting the offer under the condition that he would remain on the Board of Directors for a one-year period, Dunlap realized just how disorganized and ineffective the National Family Legal Foundation had become. Dunlap came to realize that he must make a decision: to either allow the National Family Legal Foundation to cease functions and dissipate, or to come up with a plan to save the foundation. This paper will analyze the possible strategic plan needed to save the foundation; and will attempt to measure the potential success of the plan developed.
The National Family Legal Foundation (NFLF) began as a small group known as the Citizens for Decent Literature (CDL). Charles Keating, a young and assertive lawyer in Cincinnati, started the group as a means to urge prosecutors to begin filing suits against those people who made a living through the publication and distribution of pornographic and other pbscene materials--specifically, the purveyors of child pornography (Buntin, 1999). The Citizens for Decent Literature began in 1957; however, by 1967 the group had already grown into a national organization with more than 300 national chapters.
During the 1970s, Keating's empire grew to in...
include a real-estate development organization--the American Continental Corporation--in Phoenix, Arizona and later Lincoln Savings and Loans in Irvine, California; according to Buntin (1999) the Citizens for Decent Literature, renamed the Citizens for Decency through Law (CDL) continued to grow alongside the rest of Keating's empire. This growth is attributed to the thousands of dollars donated annually by Keating and by several of Keating's business associates to the CDL: "...it was commonly known that people who wanted to do business with Keating would be well-advised to support [the] CDL" (p. 2).
Close connections with the Reagan Administration's Justice Department during the 1980s helped further the CDLs mission. By the mid-1980s, the Citizens for Decency through Law had become, essentially, a national law firm. This law firm specialized in the anti-pornography movement; the CDLs staff members, comprised of four full-time lawyers and a large support staff, traveled across the nation to help communities and local attornies begin charging and prosecuting sexually-oriented businesses such as strip clubs, pornographers, adult book stores, and other related businesses.
Shortly after Alan Sears joined the Citizens for Decency through Law, things began to change drastically. The first of these changes occurred in 1989 when federal prosecutors raised charges against Keating for racketeering. The charges were based on claims that thousands of depositors had been defrauded. Keating was found guilty in 1990 of more than 40 charges of fraud. Keating's impending imprisonment and the collapse of his business empire sent the CDL into a downward spiral. Alan Sears noted the CDLs falling credibility in relation to Keating's legal problems: "It's pretty hard to raise money for a