This process of conservation with regard to the policies, methods of execution of plans and programs as well as the budget allocation and the associated authorities, has come to be known as the conservation planning system. A conservation planning system involves works of restoration, protection as well as enhancement of such attractions so as to build a specific national identity in terms of culture, nature's offering to that country as well as various other features. English Heritage is one of the major planning and policy implementing bodies dedicated to hold under its purview and deliver accordingly all those features including churches, roads, parks, gardens, etc., which are in need of conservation and planning. To their merit, instead of simply describing English Heritage's "brand" as such, in the UK, the conservation planning authorities have chosen to make a more fundamental point about its core role. The idea behind an English Heritage 'brand,' boasts of strong implications that are basically aimed at selling a product. In this context, it has been widely believed that the conservation planning authority must be clearly linked to the public issue with which it deals i.e., the historic environment. With over 80% of the English history since the introduction of farming six millennia ago, lacking any formal written record, it is easy to see why the physical remains of the past are intrinsic to how we understand the culture and history right up to the present day. While this legacy has shaped the living environment, it is this very environment which has turned out to be the consistent legacy that every generation contributes to, transforms and repackages. Also, this environment and heritage are believed to be fundamentally non-renewable. (DCMS Heritage Protection Review). Therefore, the basic function of English Heritage's comes to the surface when there is a requirement for an informal authority to act on behalf of Government with the aim of demonstrating the value that society derives from the historic environment. Such activities must be directed not just towards the present, but for meeting the goal of posterity. Further, the results must not be enjoyed simply for the lifetime of a triennial strategy, a public spending round, a quinquennial review or a single parliament, but for timescales that make sense in terms of the inheritance we seek to hand on to the future. For a large part of the policies adopted in the structure of the conservation planning system, it may be asserted that the role of such a system is based in enhancing the quality of life and sustainable change within a very long-term perspective. This signifies that appreciating how perceptions of the historic environment change through time is a major priority on the agenda of this system. Force for our Future (para 3.16) states that "The historic environment should be seen as something which all sections of the community can identify with and take pride in, rather than something valued only by narrow specialist interests".