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BBC Broadcast - Essay Example

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BBC sales increase by 14% this year and will continue to increase each year. Profits rose to 170% or at 23m and cash flow reached a record 96 million pounds and it will continue to double next year's cash flow contribution.
BBC Worldwide, many years ago,"BBC Worldwide, several years ago, put in place a marketing-led, multimedia, multi-territory strategy designed to exploit effectively brands and properties on a global, multi-format basis. The success of this strategy is being shown by the consistent growth that BBC Worldwide is now achieving,
The British Television Distributors' Association (BTDA) figures for the TV export market in 2000 show that BBC Worldwide has, for the second year running, outstripped the UK competition by a considerable margin.
2) BBC Broadcast coming to America states that "Known worldwide for its award-winning designs and creative and promotional excellence, BBC Broadcast, Ltd., will open offices in New York, making its capabilities and expertise available to the U.S. marketplace for the first time.
Primarily targeting broadcast and cable networks, this move marks the next step for BBC's new commercial media services business' aggressive U.S. expansion strategy. BBC Broadcast has also initiated a search for a New York-based executive producer to handle industry outreach, business development and client services in the U.S. and will make the appointment announcement shortly.
Over the last five years, BBC Broadcast has won over 100 PROMAX & BDA awards for its creative design and strategy throughout Europe. At the recent PROMAX Europe in Rome (22-23, March) BBC Broadcast was the big ...Show more
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Summary

BBC Worldwide Limited - BBC Worldwide Ltd realises the commercial value of BBC programmes and services. It sells programmes and footage, runs commercial TV channels and joint ventures worldwide and produces magazines, books, tapes, DVDs, CDs and other merchandise.
BBC Broadcast
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