Health care providers like the clinics have been focus on quality for quite some time. In this report, we will look into the findings of the 3 marketing professors and with reference of the findings; we will explore and relate the quality dimension to the services offers in the clinics.
The current environment for the clinics contains many forces such as increased customer expectations, steeper competition and public sector agency pressures that demanded unprecedented levels of change. Clinics are taking serious measures to improve their performance in relation to their competitors. One of the efforts that they adopt is to improve is the quality of their services. This effort had significantly results in cost cutting of the clinics' expenses and higher customer satisfaction.
The five service quality dimension -- tangible, reliability, responsiveness, assurance and empathy -- is important for a clinic today. If without one of the service dimension, it could be effect on whole clinic's organization management, and indirectly it will give the bad corporate image from the public view. In a technology age today, clinic must keep up-to-date to improving new bio equipment or bio-instrumental facilities in a clinic. By having the new high tech equipment and facilities in a clinic, it can give a confidence and trustfulness to patients. Beside that, clinics also responsive to the patients needs, if fail to respond in a second of time, it may losing a human life. By the way, the clinic staffs, doctors and nurse must always give the concentration or empathy on the patient and customers needs, because it can effect on building trustfulness within customers/patients and organization.
Clinical supervision sits at the heart of the UK Government's agenda for improving the quality of service delivery (Department of Health, 1997, 1998, 1999). The practice in the workplace was introduced as a way of using reflective practice and shared experiences as a part of continuing professional development. Clinical supervision has ensured that standards of clinical care remain a key mechanism for monitoring the performance of Trusts, with clinical performance measures being given equal weight to financial and accounting measures. Each Trust is required to have a clinical supervision lead and a clinical supervision committee. The clinical supervision process within Trusts is performance managed through annual reports scrutinised by Strategic Health Authorities. (Kohner 1994; Faugier 1992) The Commission for Health Improvement review teams focus, during their visits, on the clinical supervision process. There are therefore several mechanisms for monitoring the delivery of clinical supervision.
Clear national standards for services and treatment support the development of high-quality services. The National Institute for Clinical Excellence Guidelines and technology appraisals are sent to all Trusts with a requirement that they be implemented. Other key drivers for clinical supervis