Same goes for the observation of negative behavior. Albert Bandura was the founder and developer of this theory which pays much attention and emphasis to the significance of noticing and posturing the behaviors, mannerisms, and emotional responses of others around them. In the words of Albert Bandura, the developer himself, “Learning would be exceedingly laborious, not to mention hazardous if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, the most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions, this coded information serves as a guide for action." (Moore, 1999).
Basically, the social learning theory interprets human behavior with regards to incessant reciprocal interaction amongst cognitive, behavioral, as well as particular influences posed by the environment the individual lives in. The most basic procedures that play a major role in observational learning include:
1. Attention, which is inclusive of modeled events such as individuality, emotional power, intricacy, pervasiveness, practical value and qualities of the observer, such as receptive capabilities, the degree of stimulation, perception, and fortification of the past.
Considering the fact that the social learning theory comprises of consideration, recollection, and motivation, it is believed to take in both cognitive and behavioral models (Social Learning Theory (Bandura), 2008).
The social learning theory that has been developed by the very well-known Albert Bandura has turned into being possibly the most powerful and prominent theory related to learning and development.