In this restaurant, colored employees and customers alike, especially blacks are discriminated upon. In the higher echelon of the organization, it was predominantly composed of whites and blacks are non-existent. In the lower strata of the organization, black employees are insulted in front of its employees and are told to be grateful for having a job. The word “N”, them and those kind of people were also commonly used. Black customers are equally discriminated. There was an instance where the restaurant became an icon of racial discrimination overnight when it made to wait six black secret service agents while the others were promptly serves. Also, hen there are a significant number of black people coming into the restaurant, part of its old ritual was to routinely close shop calling it a “blackout”. This racism was primarily brought about by the homogeneity of Denny’s Executive Leadership where it is solely composed of “whites” where it is consider as the in-group while the blacks were considered as out-group or the outcast and as such, not entitled to privileges and is discriminated upon. Also, the tendency of the mores of the locality where the restaurant is located to influence the norm of the restaurant to be equally bigoted against employees and restaurant.