Another influential factor that helped big organizations in gaining dominance was the rising concern for global warming and conservation of natural resources.
International agencies like United Nations (UN) enacted many environmental laws like EnergyStar rating (for energy efficient appliances), recycling laws, and Kyoto Protocol (in order to control greenhouse gas emissions to the atmosphere) to prevent continual degradation of the environment. This ensured that small as well as big organizations took steps to meet different requirements set up by these agencies. However, due to expensive nature of implementation, it was easier for big organizations to follow the guidelines set by International agencies as well as the government of the countries they were located. Big organizations were able to implement the laws and thus were able to take steps towards responsible actions and initiatives or corporate social responsibility (CSR). They implemented corporate social responsibility in their strategies with the hope of attaining competitive advantages in the market (Porter and Kramer 2008).
The rising concern for the protection of environment has led many big organizations to change their strategies. Depleting natural resources, increasing global warming and increasing consumer awareness are paving ways to a more sustainable approach of doing businesses. Climate changes and political pressures in order to reduce greenhouse gas (GHG) emissions have brought changes in organizational strategies.