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Mass Media Influence on Society - Research Paper Example
Pages 11 (2761 words)
Mass Media Influence on Society
The term environment, as used in the above case encompasses a series of elements, including mass media. The influence of mass media on society is critically discussed in this paper. …
The literature published in the specific field is reviewed at the level that it can offer adequate explanations on the relationship between mass media and society. It is proved that the above relationship is strong, in fact mass media can affect all aspects of social life; however, in terms of the behavior of individuals, the power of mass media to intervene can be differentiated, meaning that each individual is likely to be influenced differently by the images/ information provided through the mass media. On the other hand, it is made clear that the role of media in social beliefs and events is not standardized; it can be positive or negative in accordance with the conditions of the social environment, the characteristics of the events involved – as provided through the media – and the local ethics and values, as explained below.
In order to understand the relationship between mass media and society it would be necessary to describe the characteristics of mass media – as being different from common media. In accordance with Gupta (1) ‘mass media are that section of the media specifically conceived and designed to reach a very large audience’.
Mass media can strongly affect people in societies with different social and political characteristics. However, the level at which mass media influence the behavior of individuals in countries worldwide is likely to be depended on the following facts: the age of people involved, the living standards, the economic/ political framework of the country involved and the culture of each country ...
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