Mass Media Influence on Society - Research Paper Example

Only on StudentShare

Extract of sample
Mass Media Influence on Society

The literature published in the specific field is reviewed at the level that it can offer adequate explanations on the relationship between mass media and society. It is proved that the above relationship is strong, in fact mass media can affect all aspects of social life; however, in terms of the behavior of individuals, the power of mass media to intervene can be differentiated, meaning that each individual is likely to be influenced differently by the images/ information provided through the mass media. On the other hand, it is made clear that the role of media in social beliefs and events is not standardized; it can be positive or negative in accordance with the conditions of the social environment, the characteristics of the events involved – as provided through the media – and the local ethics and values, as explained below.
In order to understand the relationship between mass media and society it would be necessary to describe the characteristics of mass media – as being different from common media. In accordance with Gupta (1) ‘mass media are that section of the media specifically conceived and designed to reach a very large audience’.
Mass media can strongly affect people in societies with different social and political characteristics. However, the level at which mass media influence the behavior of individuals in countries worldwide is likely to be depended on the following facts: the age of people involved, the living standards, the economic/ political framework of the country involved and the culture of each country ...
Download paper

Summary

Mass Media Influence on Society
The term environment, as used in the above case encompasses a series of elements, including mass media. The influence of mass media on society is critically discussed in this paper. …
Author : hoegerwilbert

Related Essays

Jazz and the influence it had on the 1920's.
Jazz originated in the 20th century in the communities of the African American in the South America. It is an amalgamation of African and European music (Kirchner, Bill 2005). Jazz is a piece of music which is difficult to define and there have been many attempts to define jazz by the help of other musical pieces. One solution to this is to define jazz more broadly and hence, Berendit defines jazz as one form of art which originated in the America through the confrontation of blacks with European music. He further argues that jazz has a special relationship to time, which is defined as...
9 pages (2259 words) Research Paper
Positive Influence of Hip-Hop
This music generally educated and shed light on issues that related or affected life for example violence through promoting a message of peace among the Americans. Hip- hop was used as a means of passing grievances and also by people who wanted to raise their views to the public. Some hip- hop songs tried to show the seriousness and effects of using drugs and it also spread communal messages across the country to inform people on what was happening in the ghetto life. In addition, hip-hop music has been a means of expression of the minority. Its main aim is to raise voices for the youths...
5 pages (1255 words) Essay
Music - Jazz & Influence
Jazz music serves as a base for various music styles in America. Improvisation enabled jazz musicians to express their thoughts and feelings. While creating and performing music, artists promote self-expression; this process provides self-gratification whilst giving pleasure for others. The characteristics of jazz are off-beat rhythm, improvisation, and syncopation. These qualities make jazz music a unique form of self-expression (Lopes 264). Musical improvisation may be defined as the spontaneous, creative procedure of making music during its performance. Jazz music primarily relies on the...
3 pages (753 words) Essay
Influence of Motown Era on Music
Music is a way in which people express themselves and it brings with it a lot of social changes in the form of culture and personal behavior. The Motown era traces its origination back from the 1960s that was when it attained peak of its success. It did not only involve good music but also brought with it showmanship and style. The music in this era is characterized by songs with very deep lyrics. The name Motown emerged from a record company started by one Berry Gordy in the year 1960 in Michigan, United States. The Motown sound mainly involved music in the genre in form of pop, rhythm and...
2 pages (502 words) Essay
Music and the society
The lyrics therefore fuses with the instruments to resulting a holistic peace that does not only entertain but also communicates the basic aspects of the society. Set in the society and targeting the same society for audience, musical compositions limit their creativity to the similar attributes of the society. This implies that the themes in the songs and the musical instruments used in the songs must come from the societies in which either the composers or the audience belong. Songs therefore portray the social, political, economic and cultural aspects of the society. In doing these, the...
7 pages (1757 words) Essay
Cuba Music and AfricanInfluence
This essay approves that the double-sided aspect of Cuban music, which consists of the folklore instruments and popular forms of expression as well as more abstract and complex form known as classical music, are typical for Cuban music. Speaking about classical music it is essential to mention that due to reason of the lack of its representation to the masses and the natural complexity, classical music is ignored by all the Cubans. As the music of the people, the culture of which has rich and diverse folklore, Cuban popular music, which was made out of many popular songs and dance music,...
5 pages (1255 words) Essay
The musical thought and influence of Brian Eno
This "The musical thought and influence of Brian Eno" describes the influence of Eno on the music industry. Brian Eno still remains one of the most influential recording artists in the history of both customary and contemporary music, where he has been able to touch on various musical genres and still made a huge impact, such as the rock, world music, techno music and the ambient musical genres. However, despite the fact that he has been largely responsible for the success registered by various major producers such as U2, Brian Eno’s name is not as yet so popular as to become a household...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!