The primary purpose of a group (organization) is to create an entity that is sustainable and profitable (Conrad & Poole, 2005). For an organization to develop and implement internal systems enabling the group to accomplish their goals and objectives requires the coordination of people, technology, and operational procedures that align the internal activities with the strategic objectives. A discussion about effective communication is incomplete without providing a definition of communication to clarify the understanding and underscore the significance of effective communication in groups. Communication is vital for a group’s longevity and its importance crosses and transcends industry lines. Conrad and Poole (2005) define “Communication as a process through which people, acting together, create, sustain, and manage meanings through the use of verbal and non-verbal signs and symbols within a particular context” (p. 3). De Janasz, Dowd, and Schneider (2001) make the assertion that “Communication is a two-way street, communication is a fluid, evolving process involving the sending and receiving of messages between two or more people” (p. 104). The ability of a group to develop and establish systems of communications within the organizational structure and culture increases the groups’ capabilities and capacity to create a sustainable competitive advantage in the marketplace (Conrad & Poole, 2005).