One of the prominent areas gender roles emerge and are modeled is from television. When considering gender roles within this context it’s clear that there are a number of elements that researchers have examined. From an overarching context one of the predominant arguments is that gender roles within television exist as a reflection of dominant social values. While television is a reflection of these dominant social stereotypes of gender, it also actively participates in their construction through in a sense naturalizing their characterization. One of the most pervasive theories in these regards is that presented by Laura Mulvey in her seminal essay ‘Visual Pleasure and Narrative Cinema’. This essay argued that because of the largely male dominated media industry, film and television production is constructed from the perspective of the male. The ramifications this has for gender roles within television is that it reinforces female roles as established by the male ‘gaze’. In addition to Mulvey’s perspective on the production of gender roles in television, researchers have noted a number of pervading trends and stereotypes. One of the most prominent such gender stereotypes occurs in terms of the workplace. While occupational roles for women in society have made great strides throughout the 20th century, television’s production of these roles has not kept pace. In these regards, television depicts males in a wide range of gender roles, while females are generally constricted to occupations with a ‘feminine context’. Such articulations of gender occupations have a naturalizing effect that may even alter real world hiring practices.
Another prominent area of concern in terms of gender roles is broader concerns of where they emerge. While a variety of contrasting views on the emergence of gender roles exist, the most predominant theories are social constructionist. Social constructionist theories of gender acknowledge that while there are
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There are a variety of ramifications gender roles hold for individuals including occupational roles, sexual relations, and even the very construction of personality…
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The current society is undergoing massive transformation courtesy of the influence of television. In essence, television plays a significant role when it comes to creating social norms. The media is also a major player in creating the identity of the males and females in the society (Browne & Browne, 2001).
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