This is due to the fact that the subject is conscious of the standards or expectations from him and any violation or deviation from it triggers the feeling of shame or embarrassment.
Embarrassment can be classified into personal, professional, and social. Personal embarrassment refers to awkward situations due to personal flaws or mishaps, thus, it may be voluntary or otherwise. Involuntary causes of embarrassment could be physical defects from birth or due to accident. For example, a person born with cleft palate is obviously embarrassed by his looks and inability to talk clearly. Even if it’s socially accepted that the situation does not call for ridicule but rather sympathy, the subject find it hard not to get embarrassed, especially on first encounters with strangers. This is due to the fact that the subject knows fully-well that his situation is not normal or ideal.
Voluntary causes of personal embarrassment on the other hand refers to one’s choice of action such as commission of a crime or engaging in obviously embarrassing acts and thereafter being discovered. For example, those who allow their partners to take their pictures while naked. Later on, when said pictures are posted on the internet and seen by family and friends, great embarrassment sets in.
Professional embarrassment on the other hand is caused by apparent mistakes in the practice of profession based on written standards or generally-accepted principles of the position. For example, when Japan Trade Minister Yoshio Hachiro mistakenly described Fukushima Prefecture as the “city of death” due to the destructions of its infrastructures following the tsunami and earthquake in the area, he voluntarily and immediately resigned from the office. Hachiro knew fully-well that his statement was un-called for in that situation and should not come from a government officer like him.
Similarly, social embarrassment is caused