Another factor responsible for the shaping of the society is the introduction of the media. The media displays the cultural, political and economic situations that are experienced in the society. One of the departments of the media is represented by the music industry. The need to reach out to the youth has resulted in the formation of an idea of the way the perfect individual should encompass. This has placed a high amount of pressure on the teenagers who feel that they should meet these expectations (Gorman & McLean, 2009).
As one of the young members of the population, I am exposed to the same media influences as my peers. This issue is significant to me for I face the same challenges that other teenagers and the youth face. Music videos are created to supplement the singles that musician’s record. This is essential so that the song can have a theme and a storyline. The music industry has gone through its own type of metamorphosis. This is seen in the criteria that have been set for people who feature in the videos. One of the examples of the music videos is the portrayal of females in the rap songs. A close look at the content of the videos displays the beautiful half naked woman dancing around fully clothed men. These types of videos exert pressure on a high percentage of the female population to fit this description. Consequently, there is a rise in the demand for certain products such as plastic surgery, Botox, and different sorts of diets (Giddens, 2000).
One of the disadvantages associated with this phenomenon is the sources losing the original message they once emphasized. Like all genres of music, rap music was intended to act as a voice for the social ills that the members of these communities faced as a result of social injustice. Conversely, the success of the industry is that it led to the creation of a flashy and boisterous lifestyle. These types of videos influenced