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Media Advertisements and the Culture of Consumerism - Essay Example

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As the discussion declares one of the social features of the postmodern population today, especially in the developed countries like America, is the drive to consume more and more goods, a behavioral pattern referred to Consumerism or Consumer Society. Consumer society or rather consumerism is viewed as an economic as well as a socio-cultural structure tailored on the calculated systematic creation and the processes of fostering the desire to purchase goods and services in greater amounts and sometimes with a tinge of variety depending, predominantly, on how the media exposes them. Manufacturers and distributors, for instance, have demonstrated a concerted attempt of building a culture of consumers as the drivers of decisions and processes that influence marketing. To them, the use of popular avenues such as the media has been the most effective in the realization of their objectives.This paper discusses that consumerism is a process that sows the seed of social belongingness in people’s mindsets and influences business restructuring in response to popular media culture. In America, a number of departmental stores have cropped up in response to consumerism. Janiszewski and Warlop asserts that one of the escalating habits nowadays is that, with the arrival of convenience stores, people spend much of their shopping in supermarkets and sometimes choice of goods is based on how popular a brand is presented by media adverts. ...Show more
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Summary

The paper, Media Advertisements and the Culture of Consumerism, holds that, media is the greatest drive for increased culture of consumption/consumerism. The relationship between media and culture in social analysis is increasingly crucial in academic discourses and policy deliberations…
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