Male and females are born while men and women are created by the nature. The roles that each play in a specific context is what contribute to their definition of who a male or a female is. Every individual is affected by social construction of any given society. In the formative years for example, men were perceived to be competent in highly prestigious roles in the society such as engineering, lawyers, doctors, manager, priests and others. Women on the other side were perceived to be competent in roles such as nurses, teachers and housewives. Behavior associated with gender is learnt and not inborn.
People in the modern period spend a lot of time interacting with media more than they do to the fellow human beings. Mass media therefore has been seen as an excellent medium through which social changes are propagated. It has also played a critical role in perpetuating gender- based disparities in the modern society. The media affects social problems positively and has also been recognized in its role of combating social ills. However, there are certain impressions that it creates that arouse the spirit of division among the people. This happens when more emphasis are placed on the differences between a man and a woman. The presentation of the three key social societal variables; gender, race and class in the media brings about their differences. The continuous portrayal of these differences creates a cycle that ultimately makes the differences to be accepted in the society.
Media plays a pivotal role in identifying gender through its programs. The traditional conceptualization of gender has significantly changed due to the dynamism in the society. There are a lot of changes happening in the society which account for the social changes experienced by individuals. The ideas about individuals have also changed substantially such that the modern gender identity is seen as more fluid and transformable as compared to the formative periods.