ate of the society, functioning with neighbouring educational institutions and companies to become further sustainable and enlightening them about the advantages of doing so. He does not just get everything he gathers to be ‘processed’, but works through every piece to believe if it can be manufactured again. He has ideas that if everyone efforts collectively, then the world can be made a better place to live in peace and harmony with the environment.
To be a flourishing entrepreneur, one must be strong-minded to “make the business idea come to life” (Alder, p. 103). Together with being strong-minded, the usual entrepreneur should be capable of motivating himself through the dreams. This was apparent during the interview, because the interviewee has considered the fact that his business exists within an industry that is not very famous. As a result, there is not really a model to pursue with respect to growing his business. He had to depend on his own opinion, and gain knowledge from his own errors that he may have faced with the aim of accomplishing his objectives.
Interviewee: There are approximately 3.5 million events - mostly wedding ceremonies - organized during a year within the United States; each event creating more or less 500 lbs to 700 lbs waste in addition to 94 tons of CO2. Our goal is to provide environmental friendly substitutes and to help people get in touch with realistic, eco-friendly businesses as well as products for each aspect of their function.
Interviewee: Our targeted customers are eco-conscious individuals trying to incorporate one or more ‘green components’ within their events. During the year 2010, around 51 percent of the events fall into this category.
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