In the course of seeking for solutions for these questions, consumption rate in the 21st century has rocketed. The result achieved is consumerism instead of happiness, morals contentment and freedom. Today, the battle rages between contentment versus consumerism, freedom versus slavery and happiness against gloom. For many decades, developed countries have been unable to control their consumption rates. Unfortunately, the developing countries have also begun to follow the same destructive steps that create more worry and devastation at the expense of environment, happiness and human health. The result is a world filled with suffering. Consumerism has evolved to a Tsunami, sweeping the world away. The question in waiting is; Is the world suffering from consumerism? The increased rate in consumption poses a great threat to the meager resources in the world. Increased appetite depletes the natural resources with the exchange of non degradable products like plastic bags. This has created a “throw away” notion that is reflected in pollution (National Geographic News 2004). Before Consumerism Think of the kind of life people led some years back. The days when social classes reigned in the hearts of men and society at large. The rich were viewed with considerable respect as poverty struck most people and rendered them at the mercy of the rich. Despite the social classes, people were held by societal principles that governed their lifestyle in terms of spending, character or behavior and dressing. Religious and cultural beliefs played a pivotal role in guarding people’s perception and spending habits. The question worth of thought today is; What triggered consumerism? Its appearance is backdated to between the seventeenth and eighteenth centuries. The desire for change in the society triggered the consumerist society. The power of change, comparison and certain complexities became the agenda of every society. With these issues steering the society, the quest for contentment from consumerism grew as it spread from England to France and finally in United States. It revealed some common characteristics in all societies, created disparities in social groups as well as gender and tension between contentment and the urge to please others (Stearns, Peter 15). Appearance of Consumerism Since the discovery of the importance of consumerism, perceptions have been transformed informatively. The way people react and think about the modern society and consumerism has changed. The core issues that have transformed its perception and meaning rely on its causes and initial definitions. Initially, consumerism was viewed in the context of rise in consumption of new techniques and goods and services produced in relation to human behavior and perception on needs. The former view carried more weight than the latter. Its origin is revealed through history in the eighteenth century. The gradual global rise in international trade and urbanization played a key role in accelerating consumerism. It led to exposure, comparison of achievements in terms of prosperity in various societies and increase in consumption rates of the challenged societies. At the same time, consumerism triggered the increase depicted in international trade and urbanization. Pride was triggered and consumerism emerged in the name of competition. It took a center stage in commercially viable regions and places that had high demand for manufactured products. For example; the growing demand for
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Name: Instructor's name: Course: Date: The 21st Century Tsunami Outline Introduction Before Consumerism Appearance of Consumerism Imitation of Consumerism Explosion of Consumerism Dark side of Consumerism Conclusion Introduction The joy of deriving happiness, freedom and satisfaction by many drives our society today?…
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