It will not be incorrect to state that children in every society have become aware of drinking habits in a very tender age. A child in a pre-school is more likely to understand what alcohol means because of the influence of parents who fail to avoid alcohol intake in front of their children. It can be said that this is the failure of present age parents which has led into a poor health and lifestyle of children (Littrell, 1991).
The trends of in-take of alcoholism is not just limited to teenagers who might be drinking in order to follow the so-called fashionable trends of alcoholism as way to prove themselves as socially acceptable. Older adults can also be considered as a people affected by trends of alcoholism. It has been noted that older people are more likely to drink because these individuals become financially strong to a great extent by their older age. They become more capable of spending on alcohol buying (Tischler, 2006).
Media has also played their negative roles in enhancing the idea that alcoholism can allow individuals to forget about all the miseries. It is for this reason that most of the middle-aged men and women are involved in alcoholism in-take because they believe that they are undergoing a great deal of miseries. Media channels such as movies, songs etc. have projected alcholismm have a fashion. Most of the people would be involved in alcoholism because they have their role models who are involved in alcohol intake (Jarapa & Perez, 1997).
Nowadays, it has also been noted that children are involved in games such as Beer Pong, Pass Out etc. which have led children to get aware of the alcohol substance. This creates a difficult mind set of these players, provoking them to indulge in such activities in daily routine. This is similar to media effect on children which is basically giving rise to awareness of alcoholism among youngsters. The next step of such an influence would be clumsy attitude and