When one gender is given superiority of any form over the other an imbalance is created in the whole system, this imbalance is called Gender Inequality. Gender Equality along with everything is a basic human right. As we all know gender inequality is not a new concern in today’s world. Gender inequality has existed in all times, in all societies in some form or the other and still prevails in the world. It is a debate which has achieved remarkable results in developed countries but at the same time fails in the less developed world. Gender equality is such a huge concern for the global community that it is used as a measure of how developed a country is in the most popular Human development index, which calculates the standard of living of a country (Gender Inequality Index). Therefore, the importance of such a pressing issue cannot be undermined. While we all have our own understanding of gender inequality it is important to complement that understanding with different forms of inequalities that exist today in the real world and exacerbate this problem.
When we talk about portrayal the first thing that comes to our minds is media; a crucial tool which has the power to alleviate or exacerbate the issue of gender representation in the media. The reason behind this association is that most of us rely on media to craft opinions and identities. A popular website, Listverse which serves over 10 million pages a month highlighted the extreme forms of gender inequality that the world faces today. These included the abandonment of the right to drive, Female infanticide, access to education, right to divorce and drive (Extreme examples of Gender inequality). With these examples of inequality prevailing in the world today there must be a few factors that have worsening effects on the situation.
However liberated the 21st century woman is an advertiser still wishes to see her as