Today, there is broad coverage of matters pertaining immigration, as well as ethnic relations throughout the entire spectrum of print and broadcasting media. Even tabloid newspapers offer substantive coverage to minorities. While nearly three quarters of media coverage entails anti-racist themes, certain newspapers such as Daily Mail adopt an anti-immigrant position that is expressed through images, which stigmatize refugees and immigrants (Hall 2009, 201).
Before the period between 1995 and 2000, research on the subject of racial diversity in British media was centred on the use of language and images by media to represent and produce racial diversity within the British society. Cultural studies in the 1980s show that media took a rather racist stance that denied representation of minorities in British media. Race relations were inherently racist, which symbolised the hegemony within the postcolonial era. The media, especially the press were viewed as key culprits in the reproduction of the racist Britain. The implications of a racist media in society, and especially with regard to minority groups are extremely serious (Hall 2009, 199). Because media is a basic opinion former that acts on policy makers, as well as those for whom the policy is implemented, a racist press plays an integral role in strengthening and justification of racism within the society and providing a shield for racist actions, particularly racist violence.
Press reporting of matters dealing with racial diversity has been manipulated by popular fear and suspicions, and have also led to the creation of an environment where racist opinions and activities are normalised and upheld. However, the claims that the press is innately racist, and a perpetrator of racism to the degree that is may even be a potential cause for racist violence, are greatly contentious.
In order to escape the tautological suggestion by cultural studies that the media is predominantly racist,